Salesforce Marketing Cloud Functional Analyst

Overview

Serving customers and our community starts with the best people doing their best work. MSC Industrial Supply Co. is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services, offering more than 2 million products and over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all stakeholders, including associates.

Senior Functional Analyst, Salesforce Marketing Cloud – responsible for translating marketing and CRM business needs into scalable, high‑performing SFMC solutions. Bridges Marketing, Sales, IT, and Analytics to design and optimize customer journeys, data processes, and platform capabilities that drive B2B engagement, personalization, and revenue growth.

• Serve as the SFMC SME, managing day‑to‑day platform operations including automations, data integrations, monitoring, troubleshooting, and overall platform health.
• Partner with Marketing, CRM, and IT teams to gather requirements, define use cases, and deliver scalable SFMC solutions aligned to business goals.
• Design and implement customer journeys, automations, segmentation, and data models using core SFMC tools (Journey Builder, Automation Studio, Contact Builder).
• Build and optimize data‑driven personalization using SQL, AMPscript, dynamic content, and SFMC data architecture best practices.
• Maintain integrations between SFMC and external systems (e.g., ERP, Salesforce CRM) to ensure reliable data flow and scalable architecture.
• Ensure data governance, compliance (CAN‑SPAM, GDPR), and platform security standards are met.
• Monitor performance, troubleshoot issues, and proactively improve platform stability and campaign execution.
• Create documentation, support UAT, and enable end users through training and best practices.
• Evaluate new SFMC features and marketing technologies to continuously evolve platform capabilities.
• Leverage Server‑Side JavaScript (SSJS) to build custom functionality, automate complex processes, and enable advanced personalization or integrations when standard SFMC tools are not sufficient.
• Foster the MSC culture throughout the department and company to ensure fulfillment of MSC's vision and unity of purpose.
• Participate in special projects and perform additional duties as required.

• Bachelor's degree in Business, Computer Science, Information Systems, or related field, or equivalent business experience.
• 5+ years of experience in marketing automation, CRM, or digital marketing operations (B2B preferred).
• Hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
• Strong knowledge of data modeling, segmentation, and experience with SQL, AMPscript, and APIs.
• Understanding of SFMC + Salesforce CRM integrations and data architecture.
• Experience working in Agile environments (Scrum/Kanban).
• Strong analytical, problem‑solving, and campaign performance optimization skills.
• Excellent communication and ability to translate between technical and business stakeholders.
• Familiarity with data privacy regulations (CAN‑SPAM, GDPR).
• SFMC Certification required.

• Business requirements translation & process design.
• Marketing operations & lifecycle campaign execution.
• Data‑driven decision making.
• Cross‑functional collaboration.
• Continuous improvement mindset.

• A valid driver’s license may be required.
• Position requires up to 10% travel.
• May require access to ITAR and/or CUI information.
• Indicates essential duties.

Starting at $75,600 – $118,800, depending on candidate location and experience.

Requisition

Employment Type:

Full Time
Job Category:
Digital/IT

Work Location:

Davidson, NC (CSC)

At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation, or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.

MSC uses electronic monitoring and system logs in its workplace, including monitoring of company‑provided systems and collaboration tools, as permitted by applicable law.

Competitive pay, comprehensive benefits (healthcare plans, 401(k), stock purchasing program, tuition reimbursement, paid time off). Associate Inclusion Circles are available to promote awareness, collaboration, and respect. This job posting will remain open for a minimum of 3 business days from the original posting date or longer as needed to fill the position.