Brand Marketing Leader

# 경력 탐색Brand Marketing Leader page is loaded## Brand Marketing Leader remote type: 월요일부터 목요일까지는 동료들과 함께 사무실에서 근무합니다. 금요일에는 업무 요구사항을 고려하여 근무 장소를 자유롭게 선택할 수 있습니다.locations: 데이비드슨, 노스캐롤라이나time type: 풀타임posted on: 어제 공고job requisition
-16493우리의 미션에 함께하세요! 건물, 주택, 그리고 운송 분야에서 쾌적하고 지속 가능하며 효율적인 기후 솔루션을 선도하는 글로벌 기업으로서, 우리는 지구를 최우선으로 생각할 책임이 있습니다. 저희는및 당사의 다양한 사업을 통해및저희에 대해 알아보세요직장과 가정에서 성공할 수 있도록 설계되었습니다.우리는 과감하게 나아갑니다.**작업 위치:**월요일부터 목요일까지는 동료들과 함께 사무실에서 근무합니다. 금요일에는 업무 요구사항을 고려하여 근무 장소를 자유롭게 선택할 수 있습니다.We

are looking for a
** Brand Marketing Leader
** who will lead brand marketing strategy and activation for the Residential HVAC business of Trane Technologies, for leading brands Trane(R), American Standard Heating & Air Conditioning(R), Run Tru by Trane and Ameristar by American Standard.

Leveraging consumer insights and a deep understanding of the competitive landscape, this individual will develop and execute marketing strategies that build our brands across all touchpoints and capitalize on growth opportunities with homeowners, HVAC contractors and key stakeholders.

Reporting to the Marketing & Communications Leader, Residential HVAC, this role will partner across marketing, communications, sales, customer experience and other functions to create and execute brand marketing strategies to meet KPIs and drive business growth. This individual will work in close partnership with the global brand team to ensure all brand marketing strategy and activation aligns with Trane Technologies' brand architecture, identity standards and governance model.

Key

Competencies:

** Brand Marketing Strategy:
** Translate business objectives into actionable brand marketing strategic plans to reach and influence target audiences
** Influential Storytelling:
** Craft consistent narrative across all touchpoints to differentiate and amplify the brand, building equity and influence
** Operational Excellence:
** Prioritize efforts effectively, manage capacity to deliver tactical execution of strategic plans to ensure successful outcomes, and drive operational effectiveness to achieve measurable results.
*
* Cross-Functional Collaboration:

** Work collaboratively within a matrixed organization, balancing the needs of various partners and stakeholders to build and maintain strong relationships.

Strong
** business acumen,
** proven leadership skill and excellent communicationA
** growth mindset
** with a passion for continuous improvement and a bias for action.

Responsibilities:
** Brand Activation:
** Develop insights-driven marketing strategies to influence key customer segments activated through campaigns, digital, social, sponsorship and experiential to drive business growth
** Campaign Management:
** Provide strategic leadership for homeowner (B2C) and contractor (B2B) briefs and campaigns defining target audiences through KPIs aligned to business growth
** Sponsor ships & Partnerships**:
Develop and manage comprehensive sponsorship and partnership strategy to increase brand awareness and engagement
** Collaborate with internal marketing and communications teams
** to drive brand consistency and prioritized storytelling through owned and paid channels (social, PR, digital, etc.) Own activation, campaign execution and channel-level brand application for Residential HVAC brands, while engaging the global brand team on brand strategy, architecture, visual identity standards and governance.
** Lead relationships with external agency partners
** to drive campaign creative development, planning, setting KPIs, and evaluating results across various channels
** Own branded narratives
** creating compelling brand stories and activation programs within the dealer channel.

Qualifications:

*
* Experience:

** 10+ years of professional experience in brand…