Sales Manager, Data Center Power Generation

Job Title:

Sales Manager – Data Center Power Generation

Location: North Carolina

The Sales Manager – Data Center Power Generation is a strategic commercial leader responsible for driving revenue growth, market share expansion, and key account development within the data center market. This role owns the full sales lifecycle for medium-voltage (MV) generator systems and backup power solutions, serving hyperscale, colocation, and EPC customers. The position requires strong technical sales expertise, design-phase influence (“spec-in”), and the ability to manage complex, multi-million-dollar project sales cycles.

• Identify, develop, and convert opportunities with:
• Colocation providers (e.g., Equinix, Digital Realty)
• EPC firms and consulting engineers
• Build and maintain a robust pipeline (≥3–5x quota) of multi-MW generator and power system projects
• Expand existing strategic accounts while developing new customers

• Lead pursuit strategy for large-scale, complex backup power projects ($10M–$100M+)
• Influence specifications early in the design phase through consultative selling and engineering engagement
• Own commercial strategy including:
• Drive win strategies to maximize revenue and margin performance

• Build and maintain executive-level and technical relationships with strategic accounts
• Develop account plans aligned with customer expansion and capacity roadmaps
• Position the company as a trusted partner for mission-critical infrastructure
• Increase share of wallet within key customers
• Key partnership development, with diesel generator OEM to strengthen market offerings.

• Medium-voltage systems (5–15 kV) and switch gear; as required
• Data center redundancy architectures (N+1, 2N) (to understand)
• Load profiles, uptime, and reliability requirements (to understand)
• Partner with engineering to deliver customized and optimized solutions

• Lead RFQ/RFP responses and coordinate cross-functional teams:
• Application Engineering
• Project/Program Management
• Supply Chain
• Manage change orders, risk, and commercial alignment throughout the sales cycle

• Work closely with:
• Program/Project Management (execution alignment)
• Order Management (order accuracy and fulfillment)
• Service teams (lifecycle and O&M opportunities)
• Ensure strong alignment between sales commitments and operational delivery
• Monitor and analyze:
• Pricing trends and specification shifts
• Data center growth, AI workload demand, and power density trends
• Provide insights to inform product strategy and go-to-market approach

• Revenue and bookings performance
• Win rate on strategic pursuits
• Specification (“spec-in”) success rate
• Market share growth in target segments
• Customer satisfaction and account retention

• Preferred Bachelor’s degree in Engineering, Business, or related field
• Preferred 8–15+ years in technical or industrial sales
• Minimum 5+ years in data center, power generation, or mission-critical infrastructure
• Proven success selling:
• Multi-million-dollar capital equipment
• Project-based engineered solutions
• Experience with long sales cycles (
  12–36 months
  )

• Strong knowledge of:
• Generator systems and backup power solutions
• Medium-voltage electrical systems (5–15 kV)
• Data center power architecture and redundancy standards
• Financial and commercial acumen:
• Deal structuring
• Bid strategy and negotiations
• Consultative / solution selling
• Strategic account management
• Executive presence and stakeholder influence
• Strong negotiation and communication skills
• Cross-functional leadership
• Pipeline discipline and forecasting rigor

• 40%–60% travel (customer meetings, project sites, industry events)

• Be part of a high-growth, high-impact market powering the digital economy
• Work in a culture that values ownership, accountability, and continuous improvement
• Collaborate with a team committed to innovation, operational excellence, and customer success
• Play a critical role in securing strategic,…