Digital Marketing Instructor (University Extension - Contract

UC Davis Continuing and Professional Education (CPE) is the lifelong learning arm of the university. The division maintains the most diverse portfolio on the campus, with programs spanning pre-college, professional continuing education, workforce development, international academic and cultural exchange, and training services for corporate and agency partners. As a global leader in continuing education, CPE serves learners regionally, nationally and globally, and posts more than 55K enrollments annually making it the third largest UC Extension by enrollment.

Beyond its community-facing role, CPE serves as the internal hub for online education in support of other academic units on the campus.

Under the general supervision of Instructor Services, the Content/Development Instructor(s) will partner with various UC Davis support team members to develop an online self-study learning experience that will be delivered as the UC Davis Digital Marketing Skills Program on the Coursera platform. The work is a ‘work for hire’ position focused on creating the course product. The timeframe will be established as part of the planning for development.

The Development/Content Instructor(s) will be the principal subject matter expert(s) for this offering. The primary responsibility of the Development/Content Instructor(s) will be to create the curriculum and author all the online digital learning assets for this course. The Development/Content Instructor(s) must be a highly credible deep domain expert who can work with CPE staff and instructional designers to create a course design of value to the targeted global audience.

CPE is recruiting for several Development/Content Instructors. CPE is recruiting for leading domain experts with capabilities in the following domains:

The target audience for this UC Davis Specialization is professionals seeking to enter digital marketing or current marketing professionals looking to upskill in key AI-enabled search optimization, growth and performance marketing, market research, analytics, and data-driven decision-making areas.

• Bachelor’s degree in marketing, Market Research, Communications, Business, Data Analytics, Statistics, Computer Science, Behavioral Science, or a closely related field.
• Minimum 5+ years of applied experience across digital marketing, growth or performance marketing, SEO, content strategy, marketing analytics, market research, or a closely related function, including responsibility for measurable business or campaign outcomes.
• Demonstrated expertise spanning SEO and AI-enabled search practices; conversion and funnel optimization; paid, owned, and automated marketing channels; and qualitative and quantitative market research methods.
• Proficiency with relevant marketing, analytics, research, and content tools, including Google Analytics, Microsoft Excel, Tableau, Word Press, customer relationship management and marketing automation platforms, and foundational HTML.
• Experience in authoring training, or curriculum development for adult learners, particularly in online or self-paced learning environments, and/or demonstrable online content development capability, such as influencer or how-to video development for You Tube or other longer-form channels on a global basis
• Comfortable using hands-on-labs, simulations, or virtualized environments for learner engagement and assessment.
• Ability to translate complex technical concepts into engaging, digestible content for global learners with varied experience levels.

• Master’s degree in marketing, Market Research, Business Analytics, Data Analytics, Communications, Statistics, Behavioral Science, Computer Science, or a related field.
• Experience developing content for Coursera, edX, Udemy, Linkedin, or similar platforms.
• Familiarity with emerging trends in HR (e.g., AI in HR, skills-based hiring, future of work) Up-to-date knowledge of emerging trends in digital marketing (e.g., AI-enabled search optimization, growth and performance marketing, market research, marketing analytics, and data-driven decision-making).
• Demonstrated ability with storyboarding, script…