Marketing & Email Specialist

What You'll Own

Lifecycle automation

• Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer
• Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn't earning its place
• Build new tracks as products, audiences, and buying paths change
• Develop segmentation and personalization strategies that make each send feel like it was written for one person
• Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other

Campaigns and promotions

• Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in-house designers when a send calls for it
• Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when
• Coordinate with Sales and Customer Support so what customers read matches what they hear on the phone

Product launches

• Partner with product and marketing on launch planning — you're a stakeholder in launches, not a downstream recipient of them
• Build launch sequences that introduce new products, explain the problem they solve, and reach the segments most likely to buy
• Target launch sends against existing customer and lead data rather than blasting the full list

Voice and technical translation

• Learn our products well enough to explain them accurately — pump curves, head pressure, panel sizing, wire runs
• Translate that detail into plain language a first-time installer can act on. Most of our customers install these themselves, and many have never done it before.
• Keep visual and written execution consistent from website to email to SMS — and keep the two brands sounding distinctly like themselves

Performance and testing

• Lead A/B testing across subject lines, creative, personalization, and send-time optimization
• Pull and review weekly performance reports, flag trends, and recommend tactical adjustments
• Maintain list health: subscriber growth, engagement, deliverability, and compliance

• 3+ years in email marketing, lifecycle marketing, or marketing automation
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration
• Hands‑on experience running SMS campaigns
• Proficiency with an ESP like Ortto (what we use) or Klaviyo
• Strong command of the fundamentals: targeting and segmentation, personalization, triggered automation, orchestrated journeys, and multivariate testing
• Familiarity with deliverability best practices — list hygiene, spam compliance, engagement monitoring
• Comfort reading performance data and turning it into a recommendation, not just a report
• Ability to manage multiple campaigns across two brands in a fast-moving environment
• An eye for design. You can mock up concepts yourself in HTML, Claude, or Canva — or direct style and structure clearly enough that one of our in-house designers can run with it.
• Exceptional writing. This is a writing job as much as a marketing job.

• Working knowledge of analytics and reporting tools (GA4, Looker Studio, Segment)
• Experience using AI tools for email marketing (Claude, ChatGPT, or similar)
• Slack, Google Docs, Google Sheets
• Background — professional or personal — with ranchers, farming, irrigation, rural living, solar, or industrial products
• Experience explaining technical or mechanical products to non-technical buyers
• Shopify experience

• You love telling stories, understand the importance of meeting the customer with messaging that reflects where they’re at in their decision-making journey, and enjoy crafting systems that split audiences into segments and journeys.
• You understand the art of “less is more” when it comes to creating impactful copy
• You write in a voice that's fresh, consistent, and customer-friendly — and you can flex it to fit more than one brand.
• You are excited about honing your analytics skills to understand the impact of the work you do and the content you create.
• You're self-directed and have a hunger to learn, grow, and share what you're excited about. We get better as a team every day, and we want you in that.
• You…