Product Line Marketing Manager

Myrick Recruiting LLC has partnered with an established U.S. designer and manufacturer of industrial machine knives, custom blades, and razors. Founded in 1965 and headquartered in Centerville, Ohio, they serve a wide variety of markets including recycling, flooring installation, food packaging, and tree care. Must have marketing/sales experience.

The Product Line Marketing Manager is responsible for driving profitable growth, pricing effectiveness, market positioning, & product-line strategy for the Better Tools / BIHUI product line in the U.S. This role develops the programs, tools, product strategies, & commercial direction that enable distributor success & contractor adoption. The role partners closely with Sales, Marketing, Product Management, Supply Chain, & suppliers to support growth while maintaining pricing discipline & margin performance.

This is a cross-functional leadership role that sets the playbook & enables execution with the sales team.

• Define optimal product assortment & recommended sets for distributor locations.
• Analyze SKU productivity, product movement, sell-through trends, & inventory health.
• Develop structured programs to reduce slow-moving inventory, improve turns, & increase product visibility.
• Create pricing & positioning guidance for corporate buyers, branches, & store-level execution.
• Partner with internal teams to improve distributor adoption, merchandising, & product availability.
  Sales Enablement / End User Growth
• Partner with sales leadership to support field execution & key account initiatives.
• Develop sales tools, product positioning, competitive comparisons, training materials, & contractor-facing support content.
• Translate product strategy into practical playbooks, talking points, & programs that make it easy for sales to win.
• Participate in customer, distributor, & market-facing activities as needed to support growth.
• Maintain a clear understanding of market trends, competitive lines, product gaps, & customer needs.
• Recommend new product additions, line adjustments, product rationalization, & longer-term category direction.
• Develop & maintain product-line roadmaps tied to growth, market share, & customer adoption goals.
• Identify opportunities to strengthen ACE’s position in priority channels & customer segments as well as manage the full product lifecycle.
• Serve as the primary U.S. interface for BIHUI product-line coordination & product readiness.
• Translate global best practices, product capabilities, & supplier input into U.S. product offerings & programs.
• Identify new product opportunities, portfolio gaps, supplier capabilities, & commercialization needs.
• Lead product readiness including packaging, documentation, positioning, launch support, & competitive alignment.
• Collaborate with Supply Chain & Product Management on supplier capability, product availability, forecasting, & launch execution.
• Define go-to-market direction for the product line in partnership with the marketing team.
• Ensure campaigns, content, displays, promotions, & messaging support distributor sell-through & contractor demand.
• Provide direction for product launch content, channel programs, & influencer-related product strategy.
• Align product positioning with brand strategy, target customer needs, & distributor value propositions.
• Review performance of marketing efforts and recommend adjustments to improve adoption & pull-through.

• Own pricing strategy & structure for the assigned product line in alignment with company pricing discipline.
• Lead price increases, discount frameworks, promotions, rebates, & channel-aligned pricing guidelines.
• Partner with Finance, Sales, & Product Management to protect gross margin & improve price realization.
• Proactively identify & communicate pricing risks or opportunities that may affect margin performance.

Office environment, approximately 10-25% travel.

• Ability to sit for extended periods while working on a computer.
• Ability to travel by automobile and commercial airline.
• Ability to occasionally lift up to 30 pounds of product samples or…