Product Line Marketing Manager

Job Purpose:

The Product Line Marketing Manager is responsible for driving profitable growth, pricing effectiveness, market positioning, & product-line strategy for the Better Tools / BIHUI product line in the U.S. This role develops the programs, tools, product strategies, & commercial direction that enable distributor success & contractor adoption. The role partners closely with Sales, Marketing, Product Management, Supply Chain, & suppliers to support growth while maintaining pricing discipline & margin performance.

This is a cross-functional leadership role that sets the playbook & enables execution with the sales team.

Distributor Success / Channel Sell-Through

• Define optimal product assortment & recommended sets for distributor locations.
• Analyze SKU productivity, product movement, sell-through trends, & inventory health.
• Develop structured programs to reduce slow-moving inventory, improve turns, & increase product visibility.
• Create pricing & positioning guidance for corporate buyers, branches, & store-level execution.
• Partner with internal teams to improve distributor adoption, merchandising, & product availability.
  Sales Enablement / End User Growth
• Partner with sales leadership to support field execution & key account initiatives.
• Develop sales tools, product positioning, competitive comparisons, training materials, & contractor-facing support content.
• Translate product strategy into practical playbooks, talking points, & programs that make it easy for sales to win.
• Participate in customer, distributor, & market-facing activities as needed to support growth.
• Maintain a clear understanding of market trends, competitive lines, product gaps, & customer needs.
• Recommend new product additions, line adjustments, product rationalization, & longer-term category direction.
• Develop & maintain product-line roadmaps tied to growth, market share, & customer adoption goals.
• Identify opportunities to strengthen ACE’s position in priority channels & customer segments as well as manage the full product lifecycle.
• Serve as the primary U.S. interface for BIHUI product-line coordination & product readiness.
• Translate global best practices, product capabilities, & supplier input into U.S. product offerings & programs.
• Identify new product opportunities, portfolio gaps, supplier capabilities, & commercialization needs.
• Lead product readiness including packaging, documentation, positioning, launch support, & competitive alignment.
• Collaborate with Supply Chain & Product Management on supplier capability, product availability, forecasting, & launch execution.
• Define go-to-market direction for the product line in partnership with the marketing team.
• Ensure campaigns, content, displays, promotions, & messaging support distributor sell-through & contractor demand.
• Provide direction for product launch content, channel programs, & influencer-related product strategy.
• Align product positioning with brand strategy, target customer needs, & distributor value propositions.
• Review performance of marketing efforts and recommend adjustments to improve adoption & pull-through.

Pricing and Margin Management

• Own pricing strategy & structure for the assigned product line in alignment with company pricing discipline.
• Lead price increases, discount frameworks, promotions, rebates, & channel-aligned pricing guidelines.
• Partner with Finance, Sales, & Product Management to protect gross margin & improve price realization.
• Proactively identify & communicate pricing risks or opportunities that may affect margin performance.

Work Environment: Office environment, approximately 10-25% travel.

Office environment, approximately 10-25% travel.

• Ability to sit for extended periods while working on a computer.
• Ability to travel by automobile and commercial airline.
• Ability to occasionally lift up to 30 pounds of product samples or trade show materials.
• Ability to visit warehouses, distributor locations, customer job sites, and trade shows.

• Bachelor’s degree in Business, Marketing, Product Management, Sales, or related field preferred.
• 5+ years of experience in product management,…