Social Media Specialist

Summary

Goodwill Easterseals Miami Valley (GESMV) is seeking a compassionate creative who is highly skilled in storytelling through social media. This role is ideal for someone who is eager to engage with individuals with a wide range of abilities and backgrounds to create timely reels and posts that help explain how GESMV thrift stores fund 40+ local programs that change lives.

Applicants must be able to demonstrate a high level of competency in graphic design, application of brand standards, short format video editing, targeted marketing, and strong written and verbal communication skills.

The Social Media Specialist will be expected to:

• Report to the Public Relations Manager and follow the Marketing department’s strategic plan for external communications
• Gain a full understanding of the GESMV mission and vision and collaborate as part of the Marketing team to develop compelling stories for target audiences
• Build positive partnerships with Retail, Business Services, and Program Services teams and the individuals they serve
• Elevate the stories and experiences of individuals with disabilities and disadvantages with dignity and respect
• Conceptualize and produce engaging social media content that increases mission awareness, celebrates clients’ paths to independence, and explains how GEMSV thrift shoppers and donors make our mission possible
• Develop ideas for fun and educational social media series
• Be highly self-motivated, coordinating directly with other divisions for opportunities to capture social media footage (events, scheduling shoots, etc.)
• Be comfortable in front of or behind the camera, be willing to engage personally with the GESMV audience
• Create, manage, and promote Facebook event pages Agency-wide
• Manage calendars/repositories for GESMV social media accounts across multiple platforms (e.g. Facebook, Instagram, You Tube, Linked In)
• Stay informed of current social media trends and implement Agency-wide best practices
• Strategically develop campaigns and metrics in partnership with the Public Relations Manager
  • Maintain and report on KPI and other stats (quarterly) to increase followership
• Contribute to editing the GESMV Agency website, as needed
• Explore expansion to other emerging social media channels and digital platforms.
• Develop and maintain strategic ad campaigns with emphasis on boosting and placing advertising when appropriate

• None.

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, Advertising, Social Media Management or related field preferred.
• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, short-format video production/editing, and/or web content management.

• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, web content management and/or short-format video production and editing.
• Applicants will be asked to provide examples of previous work such as links to social media account pages they have managed, writing samples, and/or a digital portfolio.

• Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.
• Must maintain the ability to pass a criminal background check and random drug screens.

• Strong communication skills – interpersonal, oral, and written, with a focus on engaging copywriting and proofreading abilities
• Self-motivation, the ability to work in a team environment, and fostering relationships with internal stakeholders
• Exceptional organizational and documentation skills
• Proven ability to manage multiple projects, including schedule and resources, simultaneously and under a deadline environment
• Demonstrated experience with CMS systems and social media platforms (e.g. Facebook, Instagram, You Tube, Linked In) - familiarity with Facebook Ads Manager a plus
• Demonstrated intermediate-level skills with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software.
• Knowledge and…