Manager, Faculty Marketing Strategy

Role Overview

The Faculty Marketing Manager is responsible for developing and executing a repeatable, scalable faculty marketing strategy that increases faculty preference, adoption, and usage, with a particular focus on turning AI innovation into teachability, peer validation, and practical classroom application. This role plays a central part in developing faculty preference and usage through AI literacy. The Manager is responsible for delivering a full set of strategies required to strengthen faculty usage, increase advocacy, and improve downstream student preference—especially across Tier A+ feeder schools.

This role’s primary responsibility is to translate faculty growth priorities into targeted programs, content, segmentation, and go-to-market actions that drive measurable adoption, usage, and preference. The Manager will lead the development of faculty-specific programming, AI literacy resources, advisory and conference strategies, onboarding and follow-up sequences, and faculty proof points that support stronger engagement and conversion.

Success in this role requires strong faculty audience understanding, marketing strategy capability, program design discipline, cross-functional influence, and the ability to build repeatable motions that translate strategic priorities into measurable outcomes.

• Lead the development of a repeatable, scalable faculty marketing program portfolio designed to increase faculty preference, AI adoption, and usage.

• Develop and execute faculty-focused strategies that convert interest in AI and innovation into practical teaching applications, stronger peer validation, and sustained product engagement.

• Build programs that support stronger faculty participation, improved segmentation, expanded advocacy, and greater alignment between faculty engagement and student preference outcomes.

• Ensure faculty programming is designed to scale across priority segments while maintaining a stronger emphasis on Tier A faculty and Tier A+ feeder schools.

• Lead faculty advisory and conference strategy by expanding participation in advisory boards, including dean, doctrinal, and other faculty-facing forums that help strengthen influence and advocacy.

• Support faculty-specific account planning by translating strategic priorities into actionable recommendations for field execution.

• Lead full faculty segmentation to prioritize products, content, and programs across key audiences such as legal writing and research faculty, clinics, doctrinal faculty, librarians, research faculty, and adjuncts.

• Own Tier A+ faculty target lists and engagement strategy, ensuring resources and outreach are focused on the highest-impact schools and faculty relationships.

• Develop differentiated messaging, program paths, and engagement strategies based on faculty segment needs, institutional context, and adoption opportunity.

• Support the creation of distinct faculty account plans for BPACs and LAs by translating faculty priorities into actionable targeting and engagement guidance.

• Design and manage faculty onboarding and follow-up sequences that improve conversion, repeat participation, and sustained engagement after programs and events.

• Coach and equip sales representatives with faculty-relevant content, messaging, and program guidance that improves faculty conversations and curriculum integration efforts.

• Lead the development of faculty-specific workflows that assist with practical use cases for library, LR&W, and doctrinal faculty.

• Build a sales and marketing motion around faculty-specific workflows, ensuring faculty value propositions are segmented, clear, relevant, and tied to practical use cases.

• Develop an “AI literacy in legal research and drafting” teaching toolkit, including content and supporting go-to-market approaches that make AI innovation more teachable and easier for faculty to adopt.

• Partner with Product, Go-to-Market, and Sales stakeholders to ensure workflows, teaching content, and faculty materials support broader adoption and…