Marketing Manager

We are seeking a Marketing Manager to join our team at Huntington Billboards!

Huntington Billboard Co. is the fastest growing media company in the U.S. with billboard assets across 18 states. As an independently owned company, we build over 1,500 new billboard faces each year. This rapid expansion drives our need for exceptional talent to join our dynamic team.

As a Marketing Manager for Huntington Billboards, you’ll serve as a revenue generating partner to the sales organization while elevating the Huntington brand across all markets. A Marketing Manager at Huntington Billboards should be tech‑savvy and have strong social media experience. Candidates must reside in the Dayton, Cincinnati, or Columbus area and have the ability to travel to Huntington Billboards Corporate office in Gordon, OH once per month or as needed.

• Develop and execute lead generation campaigns that produce qualified opportunities for Territory Managers.
• Utilize tools such as Winmo, industry databases, digital campaigns, and targeted outreach lists.
• Build vertical‑specific prospecting programs (healthcare, legal, roofing, automotive, banking, tourism, etc.).
• Track lead volume, conversion rates, and revenue generated from marketing‑sourced opportunities.
• Success Metric:
  Qualified leads delivered per month and revenue attributed to marketing efforts.

• Elevate Huntington's presence across Linked In, Facebook, Instagram, and emerging platforms.
• Showcase client success stories, new billboard installations, digital capabilities, and company growth.
• Create consistent content calendars and engagement strategies.
• Position Huntington as an industry leader in Out‑of‑Home advertising.
• Success Metric:
  Growth in followers, engagement rates, impressions, and inbound inquiries.

• Act as a proactive extension of the sales team.
• Create customized sales materials, presentations, one‑sheets, market reports, and proposal templates.
• Support Territory Managers with prospect research and local market intelligence.
• Assist in developing strategic account plans.
• Success Metric:
  Territory Manager utilization and impact on proposal‑to‑close ratios.

• Identify and prioritize high‑value industry trade shows and conventions.
• Coordinate booth design, collateral, lead capture processes, and post‑event follow‑up.
• Ensure measurable ROI from every event investment.
• Success Metric:
  Leads generated, meetings scheduled, and revenue influenced by events.

• Develop relationships with local Chambers of Commerce and business organizations across Huntington markets.
• Create sponsorship and networking opportunities.
• Increase Huntington's visibility within local business communities.
• Success Metric:
  New business relationships and qualified opportunities generated.

• Strengthen and standardize the Huntington brand across all 27 states.
• Ensure consistency in messaging, presentations, website content, social media, and sales materials.
• Continue advancing Huntington as a growing national billboard company with local expertise.
• Success Metric:
  Brand recognition, consistency, and customer perception.

• Monitor competitor activity, pricing trends, digital deployments, and market developments.
• Provide quarterly competitive reports to sales leadership and Territory Managers.
• Identify emerging industries and advertising opportunities.
• Success Metric:
  Actionable intelligence delivered to the sales organization.

• Optimize website content and search visibility.
• Develop targeted email campaigns, digital advertising, and remarketing efforts.
• Create landing pages designed to generate advertiser inquiries.
• Success Metric:
  Website traffic, form submissions, and inbound lead generation.

• Develop marketing plans for new billboard construction and acquired inventory.
• Create pre‑sale campaigns to accelerate occupancy on new structures.
• Support Territory Managers with launch…