Digital & Brand Coordinator

Digital & Brand Coordinator

We're looking for a creative, driven Digital & Brand Coordinator to own Old Scratch Pizza's online presence, keep our brand as loud online as our wood-fired ovens are in person, and hold the visual thread together across our website, online ordering, and in-store touchpoints. This role is perfect for someone who lives and breathes social media, has an eye for on-brand execution, and is equally comfortable writing a caption, briefing an outside content creator, and mocking up a promotional sign in Canva.

You'll manage our social calendar, coordinate our outside content producer and influencer partnerships and keep our digital and in-store visual details tight. Some travel between our 4-5 Dayton and Columbus locations is part of the gig.

Content & Social Media:

• Maintain and execute the content calendar across all platforms — Instagram, Facebook, Tik Tok, and beyond
• Write captions and copy that capture the OSP brand voice and energy
• Schedule posts using social media management tools (Later, Hootsuite, or similar) and maintain a consistent publishing cadence
• Coordinate our outside content producer — brief shoots, manage timelines, and ensure produced content aligns with social calendar and campaign needs
• Capture real-time, in-the-moment phone content (photo and video) to supplement the higher-production work from our content producer
• Stay current on platform updates, algorithm changes, and emerging trends; bring fresh ideas to the team

Community & Influencer:

• Monitor and respond promptly to comments, messages, and mentions across all platforms
• Support Marketing Manager by assisting with outreach and ongoing engagement for local brands, food creators, and community partners
• Assist Marketing Manager in coordinating the influencer and brand ambassador program — identify partners, brief them, coordinate deliverables, and track campaign performance
• Schedule and coordinate influencer collaborations against the social media calendar and quarterly campaign needs

Web, Online Ordering & Digital Content:

• Maintain and update website content — menus, promotions, location pages — ensuring accuracy and brand consistency
• Update menu items, pricing, and imagery across the website and online ordering platform
• Maintain and update the crew website (internal team resource) with current information, campaign details, and operational updates

Design & Brand Support:

• Create and update in-store signage, menu boards, and campaign materials using Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign, or Express)
• Ensure all designs follow OSP brand guidelines — colors, typography, voice, and visual standards
• Adapt existing brand templates for new campaigns, LTOs, and location-specific needs
• Partner with location managers to keep in-store visual details current and consistent across all units

Administrative:

• Collaborate with location managers to ensure in-store signage and marketing materials align with current campaigns
• Assist with ordering and distributing brand-specific supplies and merchandise across locations
• Support the Marketing Manager with other department needs as they arise

• Education:
  
  High school diploma required; pursuing or holding a degree in Marketing, Communications, or a related field is a plus
• 2+ years of hands-on social media coordination or content creation experience (brand or agency side)
• Strong familiarity with Instagram, Facebook, Tik Tok, and scheduling tools (Later, Hootsuite, or similar)
• Proficiency with Canva; working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign, or Adobe Express)
• Experience with website CMS platforms — Webflow experience is a meaningful plus
• Comfort briefing outside content producers, influencers, or freelance creators against a calendar and campaign brief
• Basic video shooting and editing skills for Reels, Tik Tok, for in-the-moment content capture
• Excellent written communication with a knack for authentic, on-brand copy
• Basic understanding of social media analytics and what the numbers mean for strategy
• Ability to juggle multiple priorities across multiple locations and meet deadlines without dropping the ball
• Travel…