Assistant Athletics Director of Media & Creative Strategy

Assistant Athletics Director of Media & Creative Strategy

Wright State University is an equal opportunity employer.

Faculty Rank or Job Title

Faculty Rank or Job Title Assistant Athletics Director of Media & Creative Strategy

Job Category:

Job Category:
Administrative (exempt/non-exempt)

Department

Department Intercollegiate Athletics

EEO number:

EEO number: 27P051

Position FTE

100%

Minimum Annual Salary

Minimum Annual Salary $55,000

Salary Band:

Salary Band: UC S04

Job Summary/Basic Function:

The Assistant Athletic Director for Media & Creative Strategy provides leadership for the development, execution, and management of Wright State Athletics’ creative content, digital communications, social media presence, and brand strategy. Reporting to the Deputy Athletic Director for Engagement and Partnerships, this position is responsible for enhancing the visibility, reputation, and engagement of Wright State Athletics through strategic storytelling, visual communications, and fan-focused content initiatives.

The Assistant Athletic Director serves as the department’s lead creative and digital communications professional, overseeing content planning, brand management, social media strategy, and multimedia production efforts that support student-athlete storytelling, ticket sales, fan engagement, fundraising, recruiting, and corporate partnerships.

This position works closely with University Marketing & Communications to ensure athletics messaging, visual identity, and communications efforts align with institutional branding standards and strategic priorities while maintaining a distinctive and engaging athletics presence.

The Assistant Athletic Director supervises the Multimedia Coordinator and student staff and is responsible for developing efficient content workflows, establishing creative standards, and ensuring consistent execution across all athletics communication channels.

• Bachelor’s degree in Communications, Marketing, Journalism, digital Media, Sports Management, Graphic Design, Film/Video Production, or a related field.
• 3-5 years of hands‑on progressive experience in collegiate athletics communications, creative services, digital media, sports marketing, or a related field.
• Demonstrated experience developing and executing social media, content, and digital communications strategies in an athletics environment.
• Proficiency shooting and editing professional-quality video and photography, graphic design and digital content.
• Proficiency in Adobe Creative Cloud, including Adobe Premiere Pro, Photoshop, and After Effects strongly preferred; equivalent tools accepted where output quality is equal.
• Working knowledge of social platform algorithms and how content, distribution, and timing interact to drive measurable performance.
• Familiarity with paid social – particularly Meta Business Manager – and how organic and paid strategies complement each other.
• Highly organized with the ability to manage multiple projects and competing deadlines simultaneously.

• Master’s degree in Sports Administration, Communications, Marketing, Business Administration, or related field.
• Five (5) or more years of experience in NCAA Division I athletics communications, creative services, strategic communications, sports marketing, or digital media.
• Experience leading creative content operations within an athletics department.
• Demonstrated success developing content that supports fan engagement, ticket sales, fundraising, recruiting, and brand growth.
• Experience supervising full‑time staff.
• Knowledge of NCAA , Horizon League, and higher education communications practices.
• Experience with SIDEARM Sports or similar website content management systems.
• Experience utilizing social media analytics and…