Athletics Marketing Program Manager

Please see Special Instructions for more details.

• Demonstrated graphic design ability (work samples or portfolio required) using Adobe Creative Suite or Canva; proficient in Microsoft Excel for calendar and campaign tracking

Position Information (Default Section)

EEO Statement

Wright State University is an equal opportunity employer.

Faculty Rank or Job Title

Job Category:

Job Category:
Administrative (exempt/non-exempt)

Department

Department Intercollegiate Athletics

EEO number:

EEO number: 27P057

Position FTE

100%

Minimum Annual Salary

Minimum Annual Salary $42,000

Salary Band:

Salary Band: UC S03

Job Summary/Basic Function:

The Athletic Marketing Program Manager serves as the department’s lead strategist for fan engagement, attendance growth, and revenue-generating marketing initiatives. This position develops and executes integrated marketing campaigns designed to increase ticket sales, attendance, community awareness, and affinity for Wright State Athletics across all sports programs.

Working collaboratively with the Assistant Athletic Director for Media Strategy and the University’s Marketing & Communications team, the Athletic Marketing Manager translates departmental attendance and revenue objectives into targeted marketing plans, promotional initiatives, community outreach efforts, and fan engagement experiences.

The position oversees athletics marketing interns, coordinates grassroots and community-based marketing efforts, and ensures marketing activities align with institutional brand standards while supporting departmental growth objectives.

• Bachelor’s degree in Marketing, Sports Management, Communications, Business or a related field.
• 2+ years of experience planning or executing live event logistics – run of show, scheduling, vendor/talent coordination – in any industry
• Experience developing and executing marketing campaigns.
• Strong understanding of digital and traditional marketing strategies.
• Excellent written and oral communication skills, organization, presentation and listening skills.
• Ability to make an excellent first impression and develop sound, enduring relationships with a broad range of people.
• Must work well individually and in a team environment.
• Demonstrated graphic design ability (work samples or portfolio required) using Adobe Creative Suite or Canva; proficient in Microsoft Excel for calendar and campaign tracking

• Experience supervising interns, student workers, or part-time staff.
• Knowledge of fan segmentation, customer journey development, and lead generation strategies.
• Experience measuring campaign performance through analytics and reporting.
• Familiarity with NCAA Division I athletics and collegiate sports consumer behavior.
• Experience collaborating with creative services, communications, and digital content teams.

• Lead the development and execution of comprehensive marketing strategies that drive attendance, ticket revenue, fan engagement, and brand awareness.
• Develop and execute annual marketing and go-to-market strategies for all athletics programs.
• Create integrated marketing campaigns utilizing traditional advertising, digital media, social media, email marketing, grassroots outreach, promotions, and emerging channels.
• Build and maintain the department’s master promotional and campaign calendar.
• Own campaign strategy by ticket-holder lifecycle state – season ticket renewal, flex plan conversion, and single game acquisition – as distinct, segment-specific campaigns developed jointly with Ticket Operations.
• Collaborate with Ticket Operations, Sponsorship, Communications, and Game Operations personnel to coordinate campaign execution.
• Develop sport-specific marketing plans…