Licensed Optician - General Manager

General Manager – Overview

Lead a team, drive results, and create an excellent experience for patients and associates.

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates with coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences.
• Partner with the Doctor to ensure the highest level of patient care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Coach team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

• 5+ years of retail experience; supervising experience preferred.
• Knowledge of the optical industry preferred.
• ABO & NCLE Certified.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem‑solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

• Health & Dental Insurance
• 401(k) retirement savings with company match and stock purchase plan
• Flexible Spending Account
• Generous Paid Time Off & Company Holidays
• Parental leave
• Employee eyewear discount
• Short- and Long-Term Disability
• Life Insurance
• College scholarship program

• Training programs available
• Access to educational courses
• Emphasis on internal promotions and career advancement

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.