Inside Sales Representative

The Inside Sales Representative is responsible for outbound prospecting and appointment setting in support of two sales channels:

• A National Sales Team serving customers across the U.S. and Canada
• Local Sales Teams in Dayton, Denver, Pittsburgh, and Houston

This role is focused on opening doors, qualifying interest, and scheduling high-quality meetings for field and national sales representatives. The Inside Sales Representative does not close deals, but plays a critical role in creating a strong, consistent top-of-funnel pipeline.

• Conduct outbound calls, emails, and follow-ups to prospective and existing accounts
• Qualify leads based on defined criteria (industry, role, need, timing, etc.)
• Schedule introductory meetings, discovery calls, and on-site or virtual appointments for sales representatives
• Coordinate closely with:
• Local sales teams in Dayton, Denver, Pittsburgh, and Houston
• Understand each team’s priorities, target accounts, and capacity
• Route appointments appropriately and ensure smooth handoff to the sales team
• Maintain accurate notes and context so sales reps are prepared for each meeting

• Track outreach, conversations, and scheduled appointments in internal systems (CRM or equivalent tools)
• Maintain a consistent cadence of follow-ups and re-engagement
• Meet or exceed weekly and monthly activity and appointment targets
• Provide feedback to sales leadership on prospect response, objections, and market trends

• Serve as a professional first point of contact for prospective customers
• Clearly and confidently communicate the company’s value proposition
• Represent the brand with credibility, organization, and responsiveness

• 1–3 years of inside sales, sales development, appointment setting, or customer outreach experience
• Strong phone presence and written communication skills
• Comfortable with outbound prospecting and follow-up
• Highly organized with the ability to manage multiple priorities and stakeholders
• Proficient with Microsoft Office and/or sales productivity tools (CRM experience a plus)

• Experience supporting both national and local sales teams
• Background in B2B sales, industrial, manufacturing, food processing, or service-based industries
• Familiarity with sales enablement tools (Teams, CRM, scheduling tools)

• Persistent, but professional follow-up
• Strong time and territory management
• Ability to adapt messaging for different audiences and regions
• Collaborative mindset and comfort working with multiple sales reps
• Results-oriented with attention to quality, not just quantity

• Number of qualified appointments set per week/month
• Appointment quality and show rate
• Responsiveness and follow-through with sales teams
• Accuracy and consistency of activity tracking