Web Content Director

Job Description

Embry‑Riddle Aeronautical University celebrates 100 years of leadership in aviation and aerospace education. The university has residential campuses in Daytona Beach, FL, and Prescott, AZ, and a global network of nearly 120 locations.

In honor of its Centennial, the University is looking for a collaborative and strategic Director of Web Content to lead the enterprise‑wide digital content strategy across its external website, internal portal, and digital signage platforms.

This role will establish and guide web content governance, editorial standards, and lifecycle strategy across a decentralized network of contributors. The Director will partner closely with Enrollment Marketing, University Communications, Information Technology, and academic and administrative units to ensure content is consistent, accessible, optimized, and aligned with institutional priorities. The position leads a team of content professionals and drives innovation, scalability, and continuous improvement across all digital platforms.

• Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.
• Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).
• Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.
• Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.
• Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.
• Collaborate with cross‑functional partners across Enrollment Marketing, Communications, IT, UX/Design, and academic units to align content strategy with institutional goals.
• Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.
• Lead training and enablement programs for distributed content contributors across the University.
• Define and monitor content performance metrics (SEO, engagement, conversion) and leverage analytics to inform optimization strategies.
• Oversee content quality, accuracy, accessibility, and consistency across all digital platforms to ensure a high‑quality user experience.

• Health Benefits: Comprehensive medical, dental, and vision coverage, wellness programs, preventive care, and fitness memberships. Flexible spending and health savings accounts.
• Tuition Coverage: 100% tuition coverage for one undergraduate and one graduate degree, and discounted rates for spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution with no vesting period.
• Generous Time Off: 18 days of personal leave in your first year; 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.

• Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or related field.

• 7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi‑stakeholder organization.
• 3–5 years of leadership experience, including direct supervision and team development.

• Demonstrated ability to develop and lead enterprise‑level web content strategies aligned with organizational goals.
• Strong leadership and stakeholder management skills, with the ability to influence and drive adoption across decentralized teams.
• Expertise in content strategy, information architecture, SEO, usability, and accessibility standards (WCAG 2.2, ADA compliance, W3C standards).
• Experience managing large‑scale, multi‑platform content ecosystems (e.g.,…