Marketing Manager

Overview

Marketing Manager is responsible for developing and executing integrated marketing strategies that drive brand awareness, room revenue, food & beverage traffic, entertainment attendance, and overall guest engagement. This role brings the Hard Rock brand to life through compelling campaigns, partnerships, digital strategy, and on-property activations—while ensuring alignment with global brand standards.

Brand & Campaign Management

• Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice, lifestyle, and guest experience.
• Lead seasonal, promotional, and event-driven campaigns (concerts, holiday programs, New Year’s Eve, special packages, etc.).
• Ensure consistency across all guest touchpoints: digital, on-property, social, paid media, and partnerships.
• Serve as brand steward: ensure all creative, messaging, visuals, and guest touchpoints reflect Hard Rock voice, standards, and identity.
• Manage the creation and production of all branded promotional and on-site collateral materials, including cost comparison estimates and placing orders with vendors.

Digital & Performance Marketing

• Develop overall strategy and oversee paid media efforts including social, display, search, retargeting, and OTA co-op campaigns.
• Manage and implement website content updates, landing pages, and promotional offers to continually keep content fresh and relevant.
• Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation, automation, offer strategy).
• Analyze campaign performance and optimize based on KPIs such as ROAS, conversion, and engagement.

Social Media & Content

• Develop and execute social media strategy aligned with brand standards and property goals.
• Collaborate on and own content creation including photography, video, influencer partnerships, and live event coverage.
• Monitor social engagement, current trends, and guest sentiment.

Public Relations & Partnerships

• Support PR initiatives including media hosting, press releases, and local market outreach.
• Build strategic partnerships with local media outlets, tourism organizations, and lifestyle brands.
• Coordinate influencer, traditional media, and experiential marketing activations.

Events & Entertainment Marketing

• Promote live music, special events, and resort programming to drive attendance and incremental revenue.
• Collaborate with Vibe, F&B, and hotel operational outlets teams on promotions and guest experiences.

Analytics & Reporting

• Track and report on marketing performance, pacing, and ROI.
• Use insights to inform future campaigns and budget allocation monthly.
• Maintain marketing calendars and campaign timelines.

Collaboration & Leadership

• Partner closely with Sales, Revenue Management, Operations, and Corporate Marketing.
• Manage vendors, agencies, and freelancers as needed.
• Support budgeting, forecasting, and invoice reconciliation.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, and/or related fields.
• 5 or more years of marketing experience, preferably in hospitality, entertainment, lifestyle, and/or luxury brands.
• Strong understanding of digital marketing, paid media, and social platforms.
• Experience managing campaigns from concept through execution.
• Excellent communication, organizational, and project management skills.
• Passion for music, entertainment, and experiential brands is preferred.

What You’ll Need to Succeed

• Eligible to work in the United States
• Ability to read, write, and communicate effectively in English
• Ability to sit, stand, bend, kneel, and lift as required—with or without reasonable accommodations
• Availability to work a flexible schedule, including evenings, weekends, and holidays if needed
• A warm, professional demeanor that reflects HVMG’s Culture of Excellence

What Makes You a Great Fit

• You think creatively and act strategically.
• You thrive in a fast-paced, high-energy environment.
• You’re data-informed, detail-oriented, and brand-obsessed.
• You know how to turn moments into memories and campaigns into results.

• Career growth opportunities across our nationwide portfolio
• Flexible scheduling
• Access up to 40% of your earned wages before payday with…