IMSA Senior Coordinator, Marketing Operations & Insights

(IMSA) Senior Coordinator, Marketing Operations & Insights page is loaded## (IMSA) Senior Coordinator, Marketing Operations & Insights locations:
Daytona Beach, FLtime type:
Full time posted on:
Posted Yesterday job requisition :
JR13905
** International Motor Sports Association (IMSA):
** The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA Weather Tech Sports Car Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing Sports Car Challenge and Historic Sportscar Racing, as well as five one-make series:
Ferrari Challenge North America, Lamborghini Super Trofeo North America, Mazda MX-5 Cup, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship.

The partnership enables selected IMSA Weather Tech Sports Car Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit , ,  or .
** Position Summary
** The Senior Coordinator, Marketing Operations & Insights serves as a central operational lead across IMSA’s Marketing, Partnership, Digital, Communications, and Broadcast teams. This role is responsible for overseeing reporting systems, managing cross-functional workflows, tracking partnership fulfillment, and delivering actionable insights that inform strategic decision-making. This position is designed for a marketing professional with 2–4 years of experience who thrives in structured environments, understands performance analytics, and can translate complex data into clear, executive-ready reporting.

The Senior Coordinator ensures operational alignment, reporting accuracy, and measurable accountability across brand and partnership initiatives — while supporting (not leading) campaign execution efforts. This role does not operate brand campaigns directly. Instead, it ensures campaigns and partnership programs are measured, documented, and operationally supported with precision and clarity.
** Essential Duties and Responsibilities
**** Marketing & Partnership Reporting Leadership
** Own and manage weekly, monthly, and event-based performance reporting across:
* Social media platforms
* Digital campaigns
* Broadcast exposure
* Partner activations

Maintain and evolve standardized reporting templates and dashboards.

Collect, organize, and validate data from internal and external sources.

Ensure accuracy, consistency, and timeliness of recurring deliverables.

Develop executive-ready summary decks highlighting KPIs, trends, and performance insights.

Contribute data-driven observations to support strategic decision-making.
** Partnership Fulfillment Tracking & Operational Oversight
** Manage partnership fulfillment tracking systems across digital, broadcast, signage, and at-track activations.

Document contracted deliverables and ensure internal alignment on execution status.

Track partner-tagged content, media value, and exposure metrics.

Support year-end partner recaps with comprehensive performance documentation.

Identify operational gaps and recommend process improvements to enhance efficiency.
** Cross-Functional Marketing Operations Coordination
** Serve as operational liaison across Marketing, Partnership, Digital, Communications, Broadcast, and Event teams.

Maintain integrated project timelines and shared status documents.

Facilitate cross-functional update meetings focused on deliverables and reporting alignment.

Escalate timeline risks or fulfillment discrepancies as needed.

Support race-weekend marketing operations logistics and documentation processes.
** Broadcast & Media Exposure Reporting
** Collect and organize television ratings, streaming metrics, and exposure data.

Maintain broadcast tracking documents and visual recap libraries.

Collaborate with internal stakeholders to quantify media value and audience reach.

Ensure…