Personalization Specialist Job Daytona Beach area,Florida USA,Marketing / Advertising / PR

Opportunity:

Join the Aviation and Aerospace vanguard!
Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that’s at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.

Job Description
Opportunity:

Position Overview:

The Person alization Specialist plays a key role within the marketing team, primarily focusing on creating dynamic content and building logic for enhanced personalization across university-wide enrollment communications. This position combines strong writing skills with data-driven decision-making, ensuring that email and SMS campaigns resonate with a diverse student audience. The specialist is responsible for designing, building, and testing content that aligns with specific audience segments, such as traditional-age students, adult learners, transfer students, and international students, among others.

The role requires close collaboration with the Associate Director of Enrollment Communication to identify opportunities for enhanced personalization, utilizing tools like Salesforce Marketing Cloud and AMPscript to craft tailored experiences that maximize engagement and conversion rates. In addition to content creation, the Personalization Specialist is also responsible for continuously monitoring the performance of dynamic content, using audience performance analytics to refine and optimize messaging strategies.

This includes identifying underperforming segments, diagnosing issues, and implementing adjustments to improve campaign results. The specialist also plays a crucial role in ensuring content consistency and streamlining processes across communication efforts, working with various university stakeholders—including academic leaders and program coordinators—to align messaging with institutional goals. A strong technical foundation in HTML, AMPscript, and a deep understanding of audience segmentation and behavioral data analysis are essential for success in this role.

Please note:

This position is in-person at one of our residential campus locations (Daytona Beach, Fl or Prescott, AZ). This position is not remote or hybrid
Key Job Functions Include

Write static and dynamic content and build email communications to create personalized experiences for diverse prospective student audiences, including traditional, adult, transfer, international, and military students
Optimize and manage dynamic content using conditional logic, AMPscript, and HTML
Recommend and implement email communication strategies
Develop policies and best practices for prospect student population segmentation
Work with the Marketing CRM Analysts to assess the current usage of system data to determine areas for improvement, as well as the implementation of Salesforce Education Cloud
Accountable for recommending the best ways for Enrollment Management (EM) to use email segmentation
Analyze audience performance metrics, identify under-performing segments, diagnose root causes, and implement enhancements to improve the overall ROI of marketing efforts
Maintain detailed records of dynamic…