Brand Creative Lead

Position Details
Title: Brand Creative Lead

Department: Marketing

Reports to: Sr. Manager, Brand & BU Creative

Location: Dearborn, Michigan

Job Classification: Hybrid

FLSA Status: Exempt

Job Band: Professional

The Brand Creative Lead is responsible for creative development for seasonal campaigns, content and product launches. This role blends creativity with strategy — ensuring that Carhartt storytelling is clear, consistent and deeply connected to our consumer. This role partners with Marketing, Product, and Channel teams to ensure consistency across all consumer touchpoints. The Brand Creative Lead brings conceptual ideas to the table, leads campaigns from concept through execution and inspires and guides writers, designers, directors and production partners to deliver industry leading creative.

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products— we remain dedicated to upholding these principles in every decision we make and every product we create.

• Translate marketing strategies into big ideas that establish seasonal narratives, launch new product concepts and connect to brand marketing platforms.
• Lead the development of integrated, multi-channel campaigns that dimensionalize and connect big ideas throughout the funnel.
• Guide the design, copy, and production process to deliver world-class creative across seasonal storytelling, product launches, and content.
• Partner with Carhartt production teams to bring ideas to life by via lifestyle, in studio, and animation. Actively lead and participate in all aspects of production from pre-production, production and post-production ensuring finalized assets are completed in a timely basis.
• Work with Carhartt design teams to develop comprehensive Creative Centers that provide strategic creative direction, including photography, copy and executional direction for full funnel activation by channel owners.
• Review channel-specific creative executions as needed to ensure consistency across channels.
• Partner with Marketing, Product, and Channel leads to ensure a deep understanding of seasonal briefs and requirements for multi-channel campaigns.
• Maintain a strong visual and verbal identity, ensuring everything we create strengthens our brand voice and design system.
• Stay ahead of cultural, creative, and consumer trends to keep the brand relevant and distinctive.

• Bachelor’s degree in advertising, design/visual communication, or equivalent years of work experience may be considered in lieu of degree
• Advertising portfolio school background is preferred, but not required if the candidate has a portfolio of work demonstrating his or her ability to create smart, strategic, and award-winning creative work

• 5 or more years of experience inclusive of the following:
• Concepting and creating brand level creative campaigns, understanding how to layer messaging full funnel
• The use of digital design systems, i.e. Figma, Sketch, Adobe XD, Invision, etc.
• Strong attention to visual detail, ensuring accuracy and consistency in all brand assets
• Agency or client-side experience
• Strong conceptual thinking demonstrated through a collection of past work
• Excellent presentation and communication skills with experience presenting to team members and stakeholders at all levels
• Ability to collaborate with multiple teams — both inside and outside of the creative department
• Understanding of the production process

• Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required
• Willing to work some evenings and weekends if necessary
• National travel required (up to 25%)
• This position has a Hybrid location:
  Associate will work on-site regularly as needed for work activities.
• Carhartt is a tobacco free workplace.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.