Senior Brand​/Graphic Designer - GBX

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

We are seeking a Senior Brand Designer to join our Global Brand Expression team. Situated within Ford Design and working directly alongside Product Development, you will help drive unique and consistent brand experiences across our physical and digital platforms.

In this role, You will operate in the vital space between high-level strategy and meticulous final execution, with a specific focus on authoring the formal standards and governing the Ford Design Brand Archive. You will be responsible for the "fit and finish" of our brand by ensuring that our visual language is not only designed but clearly documented and accessible as the "source of truth" for the entire enterprise.

GSR - Senior Brand Design

What you'll do...

1. Strategy, Insight & Systems Architecture

* Source of Truth:
Lead the end-to-end creation and maintenance of Brand Standard Decks. Translate abstract design concepts and market insights into concrete, written standards for typography, color, iconography, and layout.

* Simplify Complexity:
Transform complex business challenges and customer insights into simple, intuitive, and tangible visual identities that inform the future of our products.

* Systematize Design:
Build and maintain scalable design systems and Figma libraries that empower cross-functional teams to execute with speed and brand alignment.

* Strategic Vision:
Navigate ambiguity in evolving environments, connecting customer needs and business strategy to maintain a clear, long-term design direction.

2. Craft & Identity Excellence

* Multidisciplinary Execution:
Execute world-class brand identities across both physical and digital applications, ensuring a seamless experience across our global portfolio.

* Iterative

Innovation: Stay ahead of design trends and emerging technologies. Constantly experiment with new visual and verbal tones, prioritizing technical precision and high-level storytelling.

* Identity Stewardship:
Maintain the highest standards of graphic design, ensuring that every touchpoint-from print to motion to web-reflects the brand's core values.

3. Governance, Archive & Leadership

* Brand Monitoring & Auditing:
Proactively monitor the application of brand standards globally. Conduct audits and provide documented feedback to ensure all touchpoints align with established standards.

* Archive Management:
Act as the lead custodian of the Design Brand Archive and Library, ensuring all historical references, templates, and assets are meticulously organized and searchable.

* Cross-Functional Partnership:
Bridge the gap between brand strategy and product execution by collaborating consistently with product design teams and subject matter experts.

* Stakeholder Storytelling:
Create comprehensive presentations and prototypes that tell a project's story, enabling co-creation and alignment among senior leadership and stakeholders.

What you'll do...

1. Strategy, Insight & Systems Architecture

* Source of Truth:
Lead the end-to-end creation and maintenance of Brand Standard Decks. Translate abstract design concepts and market insights into concrete, written standards for typography, color, iconography, and layout.

* Simplify Complexity:
Transform complex business challenges and customer insights into simple, intuitive, and tangible visual identities that inform the future of our products.

* Systematize Design:
Build and maintain scalable design systems and Figma libraries that empower cross-functional teams to execute with speed and brand alignment.

* Strategic Vision:
Navigate ambiguity in evolving environments, connecting customer needs and business strategy to maintain a clear, long-term design direction.

2. Craft & Identity Excellence

* Multidisciplinary Execution:
Execute world-class brand identities across both physical and digital applications, ensuring a seamless experience across our global portfolio.

* Iterative

Innovation: Stay ahead of design trends and emerging technologies. Constantly experiment with new visual and verbal tones, prioritizing technical precision and high-level storytelling.

* Identity Stewardship:
Maintain the highest standards of graphic design, ensuring that every touchpoint-from print to motion to web-reflects the brand's core values.

3. Governance, Archive & Leadership

* Brand Monitoring & Auditing:
Proactively monitor the application of brand standards globally. Conduct audits and provide documented feedback to ensure all touchpoints align with established standards.

* Archive Management:
Act as the lead custodian of the Design Brand Archive and Library, ensuring all historical references, templates, and assets are meticulously organized and searchable.

* Cross-Functional Partnership:
Bridge the gap between brand strategy and product execution by…