Director Marketing &Sales Ford Credit Bank

Job Description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

The Ford Motor Credit Company ("Ford Credit") has received the regulatory conditional approval to form Ford Credit Bank("the Bank") to be headquartered in Salt Lake City, Utah.

The Bank will create innovative and simplified banking solutions to help customers across the country finance the purchase of new Ford vehicles, parts, accessories, EV Infrastructure and software and will accept deposits with competitive rates on FDIC-insured savings accounts and certificates of deposit. The Bank will be a direct and wholly owned subsidiary of Ford Credit, an indirect wholly owned subsidiary of Ford Motor Company ("Ford").

The people of Ford Credit have a 60-year commitment to helping put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service, and professional expertise to five thousand dealers and more than four million customers in over 100 countries around the world. The proposed Bank will be a strategic addition to Ford Credit and is key to providing the capabilities needed to meet the financing expectations of Ford customers.

If you're customer-focused, driven and seeking the opportunity to experience exciting challenges and growth, look no further. The successful candidate will be a member of an exciting and dynamic team of banking professionals who would have the opportunity to stand up and begin the operations of the de novo Bank. New employees hired by the bank will initially be Ford Credit employees.

Once the bank is formally established, these employees may be transferred to the new bank.

Come help build a better world, where every person is free to move and pursue their dreams. Ford was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely.

Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience.

In This Position…

Ford Credit Bank is seeking a strategic and execution-focused Marketing Communications Manager to lead the development and delivery of integrated marketing initiatives for our digital banking products and services. This role will drive end-to-end marketing communications—spanning digital channels, campaigns, and customer journeys—to increase brand awareness, customer acquisition, engagement, and retention.

The ideal candidate brings a strong background in deposit digital bank marketing, with a deep understanding of fintech ecosystems, digital customer behavior, and performance-driven marketing strategies.

What you'll do...

Strategy & Planning

• Develop and execute comprehensive marketing communications strategies aligned with business goals for digital banking offerings (e.g., mobile banking, online accounts, digital, deposits, lending, payments).
• Define messaging frameworks and value propositions that differentiate digital products in a competitive fintech landscape.
• Partner with product, growth, and analytics teams to align marketing strategies with product roadmaps and customer insights.

Campaign Execution

• Lead end-to-end execution of integrated campaigns across digital channels including web, mobile, email, social media, paid media, and in-app…