Commercial Specialist, CRM

Overview

We are seeking a Commercial CRM Specialist who is ready to wear multiple hats:
Strategist, Technologist, and Marketer. In this role, you will own the full lifecycle of customer relationship management for our B2B clients. You won’t just be launching campaigns; you will be architecting the data and journeys that connect our commercial fleet customers to our suite of services (Telematics, Charging, Software). You will work at the intersection of sales, marketing, and data to deliver world-class experiences that drive retention and growth.

• Architect B2B Customer Journeys:
  Design and implement audience-centric journeys across the full lifecycle—from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. Ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time.
• Technical Campaign Execution:
  Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. Utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets.
• Drive Account-Based Marketing (ABM):
  Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions.
• Master the Data Architecture:
  Manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns.
• Optimize & Iterate:
  Embrace a "test-and-learn" mindset. Analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach.

• You’ll have…
• Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience.
• 3-5 years of experience in customer-centric digital marketing and marketing automation, with a specific focus on B2B CRM.
• Hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio), Sales Cloud, and Data Cloud.
• Technical proficiency in HTML, CSS, AMPScript, and SQL for campaign customization and data segmentation.
• Previous experience in Automotive or B2B marketing.

• Even better, you may have…
• Salesforce Certified Marketing Cloud Consultant, Email Specialist, or Administrator.
• Experience working with (or at) marketing agencies to deliver data-driven, journey-based campaigns.
• A strong understanding of data privacy regulations (GDPR/CCPA) and consent management.
• Proven ability to translate business goals (e.g., "increase software subscriptions") into technical requirements.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer a comprehensive benefits package and flexible work arrangements. This position is a salary grade SG7 – SG8. Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. If you need a reasonable accommodation for the online application process due to a disability, please call

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.