Manager, Customer Data, Analytics & Tools

Job Description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• As a Manager in the Customer Data, Analysis & Tools group, you will do more than just "pull data" - you will be a champion for our team's insights. You will sit at the intersection of complex analytics and strategic decision-making, helping Ford's leadership understand the "so what" behind our market segmentation map and extensive customer data stack.
• We are looking for a dedicated, curious, and outcome-oriented professional who is proficient in data tools but excels  will be a key partner, ensuring our enterprise-wide customer framework is not only technically sound but also clearly understood and utilized across Corporate Strategy, Product Development, General Management, and Marketing.
• This hybrid Dearborn, MI based position requires a detail-oriented, creative technologist, comfortable working in a highly collaborative environment, and able to work with a variety of internal and external clients and vendors.

Responsibilities

What you'll do...

• Lead Analytical Work streams:
  Manage the full data lifecycle - from defining the business question to data hygiene and executing cluster/segmentation models. Specific examples include:
  • Executing complex analysis of survey data.
  • Integrating research findings with desk research sources, including but not limited to the New Vehicle Customer Survey (NVCS), S&P, and Ford internal customer data (Customer 360 / GPS).
  • Democratizing customer data by creating dashboards to share findings.
  • Developing customer segmentation models and survey screeners.
  • Managing both company-sponsored and syndicated research data.
  • Managing relationships with research and data vendors.
• Extract the "So What":
  Transform complex market research and syndicated data (NVCS, S&P, GPS) into compelling narratives that drive action.
  • Actively engage with internal customers (Strategy, PD, Marketing) to ensure they understand how to use our tools and data to make evidence-based decisions.
• Create Compelling Deliverables:
  Design high-quality presentation materials and dashboards (Power BI) that distill analytical journeys into clear stories for executive audiences.
• Collaborate Globally:
  Support teams in domestic and international markets (China, Europe, IMG), ensuring their exploratory needs are met by our analytical frameworks.

Qualifications

You'll have...

• Bachelor's degree in a quantitative field (Statistics, Economics, Business Analytics, Engineering, or related).
• Experience:
  
  5+ years of experience in market research, data science, or advanced analytics, preferably within a product planning or consumer insights environment.
• Technical Proficiency:
  • 2+ years of experience with SAS or other statistical analytic software (e.g. SPSS, R, Python) with a willingness to learn and work in the SAS software environment.
  • 1+ years of experience using Structured Query Language (SQL), or experience in a cloud computing environment (e.g. Google Cloud Platform).
  • Familiarity with data visualization software (i.e. Power BI).
• Analytical Communication:
  Demonstrated ability to translate statistical results into "plain English" for non-technical stakeholders.
• Ownership Mindset: A high degree of ownership and a "self-starter" attitude; someone who takes pride in their work and is dependable when navigating critical project milestones.

Even better, you may have...

• Master's degree (MBA or MS in a quantitative field).
• Storytelling Expertise:
  Advanced experience crafting visual content and engaging presentations for leadership.
• Strategic Acumen:
  Knowledge of the automotive industry…