Specialist, Tier 2 & 3 Digital Marketing

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

* The Digital Engagement Specialist will be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels.

* This role works with delivery of digital communications, content production, asset optimization, performance dashboards, and system integrations across key platforms.

* Partnering closely with the Tier 2 & 3 Digital Engagement Manager, the Specialist translates strategic direction into scalable, measurable digital solutions-supporting platform execution, stakeholder coordination, and continuous optimization of digital experiences.

Digital Engagement Specialist

What you'll do..

* Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.

* Partner with Ford Direct to implement net‑new conversion and sales‑match measurement capabilities.

* Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.

* Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.

* Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.

* Support DSS email discovery and unsold lead follow‑up efforts in partnership with Ford Direct and GTB.

* Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.

* Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with Ford Direct and GTB.

* Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.

* Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

What you'll do..

* Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.

* Partner with Ford Direct to implement net‑new conversion and sales‑match measurement capabilities.

* Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.

* Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.

* Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.

* Support DSS email discovery and unsold lead follow‑up efforts in partnership with Ford Direct and GTB.

* Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.

* Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with Ford Direct and GTB.

* Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.

* Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.