Manager, Multi-Touch Attribution

Ford Marketing Analytics Manager

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Do you believe data tells the real story? We do! Redefining mobility requires quality data, metrics and analytics, as well as insightful interpreters and analysts. That's where Global Data Insight & Analytics makes an impact. We advise leadership on business conditions, customer needs and the competitive landscape. With our support, key decision makers can act in meaningful, positive ways. Join us and use your data expertise and analytical skills to drive evidence-based, timely decision making.

In this position...

Ford Marketing Analytics is seeking a highly capable, technically grounded, and detail-oriented Manager to lead the team responsible for the enterprise's Multi-Touch Attribution (MTA) capability. This leadership role will manage a team of 8 people responsible for vendor data management, marketing analytics request intake and delivery, marketing taxonomy governance, and the analytical methods that underpin attribution insight, in partnership with Ford's media agency.

This team plays a critical role in enabling Marketing to understand the effectiveness and efficiency of its media investments across the customer journey. The team's work spans managing the relationship and data pipeline with Ford's MTA vendor, fielding and prioritizing analytics requests from Marketing stakeholders, applying statistical and data science methods to validate and enhance attribution outputs, delivering dashboards and reporting that translate attribution data into actionable insight, and ensuring the campaign taxonomy that underpins all attribution data is accurate, consistent, and governed in close partnership with the agency.

This individual will combine strong data science, data management, analytics, and business acumen with the ability to translate complex, cross-functional data challenges into reliable, trusted marketing measurement products. They will partner closely with stakeholders across Ford Retail, Model e, Ford Pro, and Lincoln Marketing, the MTA vendor, and Ford's media agency to manage data quality, prioritize the analytics backlog, oversee vendor budget and contract performance, evaluate and improve attribution methodology, and ensure taxonomy standards are consistently applied across campaigns.

This role leverages Google Cloud Platform (GCP), Python, and SQL to manage recurring data refresh processes and analytical workflows that feed the attribution ecosystem.

What you'll do...

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders, balancing ad hoc needs with the broader roadmap.
• Lead and develop a team of 8 people responsible for MTA vendor data management, marketing analytics delivery, statistical/data science analysis, and taxonomy governance.
• Establish a high-performing, collaborative team culture that emphasizes technical rigor, accountability, continuous learning, and strong business partnership.
• Coach, mentor, and support the career development and performance management of team members.
• Own the end-to-end relationship with Ford's MTA vendor, including data ingestion, service performance, methodology evaluation, issue resolution, and contract oversight.
• Oversee data quality and validation processes, including statistical checks and anomaly detection, to ensure MTA data feeding dashboards and reporting is accurate, complete, and trustworthy.
• Apply and guide the use of statistical methods, causal inference, and incrementality/lift analysis to validate attribution outputs and strengthen confidence in measurement results.
• Oversee recurring data refresh processes run on Google Cloud Platform (GCP), leveraging SQL and Python to support and automate the attribution data pipeline.
• Own and manage the team's backlog, ensuring priorities align with Marketing leadership objectives and available capacity.
• Direct the development and delivery of dashboards and…