Marketing Communications Specialist – Integrated Services, Recalls Tier 1

• Support Integrated Services by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including promotional campaigns
• Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and WPP agency partners
• Ensure marketing communications align with Ford Brand and Integrated Services priorities
• Create briefs and lead Go-To-Market execution for annual pulses, new product enhancements, and targeted audience campaigns
• Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets
• Assist with Go-To-Market efforts and personalization on digital properties for high-visibility consumer and owner incentives requiring paid media support
• Coordinate and capture complex program and audience data requirements
• Translate incentive and program data into clear, compelling consumer offer messaging
• Organize and streamline incentive information for agency partners to create Tier 1 marketing assets

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 3 years of experience in marketing, advertising, or project management
• Familiarity with the agency/client relationship model is highly preferred
• Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organized workflows
• Exceptional written and verbal communication skills
• Extreme attention to detail for managing incentive accuracy and campaign brief requirements
• Advanced proficiency in Microsoft Office Suite, specifically PowerPoint and Excel
• Ability to distill complex, technical information such as incentive programs into simple, persuasive consumer messaging
• Ability to present to senior stakeholders and collaborate with creative agency teams
• Ability to build relationships across different organizational tiers and with external partners
• Self-starter mentality with the ability to anticipate needs
• Comfort working in a fast-paced environment where priorities can shift based on market needs
• Must be legally authorized to work in the United States
• Visa sponsorship is not available

Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on collaboration, communication, and project management. Proficient in translating complex data into compelling consumer messaging while maintaining alignment with brand priorities.

• Integrated Marketing Campaigns
• Project Management
• Communication Skills
• Microsoft Office Suite
• Agency/Client Relationship Management

• Marketing
• Advertising
• Go-To-Market Execution
• Data Analysis
• Consumer Messaging

• Attention to Detail
• Organizational Skills
• Self-Starter Mentality
• Relationship Building
• Adaptability

• Digital Marketing
• Promotional Campaigns
• Consumer Incentives
• Cross-Team Collaboration
• Stakeholder Presentation

• Microsoft Power Point
• Microsoft Excel