Marketing Communications Specialist - Integrated Services and Recalls Tier 1

In this position...

• Campaign Development:
Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.

• Cross-Functional Liaison:
Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.

• Campaign Management:
Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.

What you'll do...

• Campaign Development:
Support the Integrated Services organization by translating key initiatives into integrated, cross-team marketing campaigns for Tier 1 web, including any promotional campaigns.

• Cross-Functional Liaison:
Lead communication efforts between Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & Integrated Services priorities.

• Campaign Management:
Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically new product(s) enhancements and targeted audience campaigns.

• Asset Creation:
Collaborate with internal Marketing Communications and agency partners to develop Tier 1 digital assets that support key brand or product moments.

• Go-To-Market Coordination:
Assist with Go-To-Market efforts and personalization on digital properties for consumer/owner high-visibility incentives that require dedicated paid media support.

• Incentive Messaging:
Partner with Integrated Services and Media key stakeholders to coordinate and capture complex program and audience data requirements and translate it into clear, compelling consumer offer messaging.

• Agency Enablement:
Organize and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 marketing assets.

You'll have...

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• Minimum of 3 years of experience in marketing, advertising, or project management.

• Familiarity with the agency/client relationship model is highly preferred.

Even better, you may have...

• Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organized workflows.

• Exceptional written and verbal communication skills, with the ability to 'translate' technical incentive data into consumer-friendly language.

• Extreme attention to detail is required for managing incentive accuracy and campaign brief requirements.

• Advanced proficiency in Microsoft Office Suite (specifically PowerPoint for presentations and Excel for data organization).

• Must possess the ability to distill complex, technical information (like incentive programs) into simple, persuasive consumer messaging. You should be equally comfortable presenting to senior stakeholders as you are collaborating with creative agency teams.

• Ability to build relationships across different tiers of the organization and with external partners.

• A 'self-starter' mentality with the ability to anticipate needs before they arise.

• Comfortable working in a fast-paced environment where priorities can shift based on market needs.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story…