Manager, MPU Product Marketing

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

• You will lead the marketing workstream for a critical new product that will establish the direction for a next-generation Lincoln showroom.
• You will serve as the central connection between the client, the product, and the business, translating customer insights, competitive intelligence, and financial objectives into concrete portfolio decisions.
• You will guide the product from early strategy and definition through development, launch readiness, and Market Equation.
• Success requires balancing exceptional customer understanding with disciplined business performance.
• You will direct recommendations on product content, positioning, pricing, series strategy, volume, and cost, helping improve gross margin and return on investment while strengthening Lincoln’s long-term brand.

• Product Lifecycle Strategy:
  Guide the product across its lifecycle, from early product concepting and through all development milestones. Define the product’s role within the Lincoln portfolio, including its target client, competitive set, showroom position, and relationship to adjacent vehicles.
• Client Insights:
  Partner with Consumer Insights and regional teams to conduct research and translate qualitative and quantitative findings into clear product requirements. Advocate for the client during decisions involving design, vehicle attributes, technology, and pricing.
• Positioning and Offering Strategy:
  Develop a differentiated product value proposition grounded in Lincoln’s brand strategy. Lead the product offering strategy, including series, packages, options, powertrain choices, and feature availability. Optimize product complexity by balancing customer choice, manufacturing efficiency, cost, and revenue.
• Financial and Business Performance:
  Co-lead the product’s Market Equation and business case with Finance and Pricing teams. Develop recommendations covering pricing, net revenue, volume, mix, material cost, contribution margin, and EBIT. Evaluate investments based on customer value, strategic portfolio alignment, and expected return.
• Cross-Functional Leadership:
  Facilitate decisions across Design, Engineering, Program Management, Finance, and Manufacturing. Present concise, executive-ready recommendations that articulate the required decision, alternatives considered, financial implications, and proposed path forward.
• Go-To-Market Readiness:
  Translate the product strategy, value proposition, and competitive advantages into a clear foundation for launch planning. Partner with Brand Marketing, Communications, and Sales to ensure an effective handoff from future-product development to market execution.

• Bachelor’s degree in Marketing, Business, Finance, Economics, Engineering, Product Management, or a related field, or an equivalent combination of education and experience
• Experience in product marketing, product strategy, portfolio planning, category management, or pricing.
• Experience guiding a product through multiple stages of its development and commercialization lifecycle.
• Strong financial acumen, including experience with business cases, pricing,…