Associate Director, Paid Search

We’re looking for an Associate Director, Paid Search who can lead strategy and stay hands-on in-platform. This role is ideal for someone who can own performance end-to-end - from execution to client conversations. Fast-paced environment, high expectations, and strong growth opportunity. Client facing experience is critical for this role along with the ability to manage numerous budgets for multiple clients.

• Own performance across multiple paid search accounts (Google Ads, Microsoft Ads)
• Stay hands‑on: build, optimize, and troubleshoot campaigns across Search, Shopping, and PMax
• Manage budgets, pacing, and performance against KPIs (ROAS, CPA, revenue)
• Identify growth opportunities across brand and non‑brand (keywords, structure, bidding, feeds)
• Create and present clear performance updates and strategic recommendations to clients
• Build and maintain forecasting models for budget and revenue planning
• Lead testing (bidding, creatives, audiences, landing pages) with clear hypotheses and learnings
• Partner with SEO, Paid Social, and Analytics teams on full-funnel strategy
• Mentor junior team members and review work for quality and accuracy
• Work with engine reps to unlock betas and performance insights

• 6–9 years of hands‑on paid search experience across Google Ads and Microsoft Ads
• Strong in‑platform execution across Search, Shopping, and Performance Max (structure, build, optimize)
• Proven ability to manage and scale large budgets while hitting ROAS/CPA targets
• Deep understanding of bidding strategies, query mining, and account structure for scale
• Experience driving incremental growth (especially non‑brand), not just maintaining performance
• Comfortable with forecasting, pacing, and budget allocation decisions
• Strong grasp of feed optimization and Merchant Center fundamentals
• Ability to turn data into clear, actionable recommendations for clients
• Confident presenting to clients and pushing POVs, not just reporting results
• Experience reviewing work and mentoring junior team members
• Solid understanding of tracking, attribution, and conversion quality (GA4, GTM, etc.)
• Highly detail-oriented, organized, and able to manage multiple priorities without dropping execution quality