Marketing and Brand Manager, Energy

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems.

We are not just building batteries; we are building the infrastructure for the next generation of the American grid.

At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry-leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands.

We are establishing the marketing function from the ground up, and this is the role that builds it. This is a job for a hands‑on B2B marketer with the skills to develop and execute the marketing strategy for Ford Energy alongside our communications and sales teams: turning real technical strength into awareness, consideration, and pipeline with commercial energy buyers.

This role has potential to grow as Ford Energy scales. The scope of this job expands with the business, and the person who succeeds in it will be architecting the function they can eventually lead. You will be closer to the product, the sales team, and the customer than any marketing job at a company this size normally allows.

• Technical product marketing (the core of the job):
  Work with engineering and product teams to translate technical specifications into clear value propositions, marketing collateral, and sales tools that commercial buyers act on.
• Demand generation:
  Plan and run the campaigns that strengthen the pipeline – targeted outreach, direct marketing, and digital – working with the Ford Energy sales team and measured on contributions to success.
• Events and industry presence:
  Choose and execute the small number of trade shows and industry association moments that put Ford Energy in front of real buyers and make each one work harder than a booth.
• Content and channels:
  Invent and own direct‑to‑customer channels – including web content, social media, newsletters, paid ads and in‑person experiences – keeping the drumbeat fully integrated with our communications strategy.
• Measurement:
  Set baseline and target metrics across awareness, engagement, and conversion; report plainly on what is working and ditch what is not.
• Must be able to work 4 days a week in Dearborn, MI

• Education:
  
  Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience
• 5 to 7 years of B2B marketing experience:
  Meaningful time as a marketer for energy, industrial, infrastructure, or technical hardware/software products.
• 2 to 3 years of managerial experience
• Product marketing depth:
  You have taken a technical product and turned it into positioning, collateral, and sales tools that a commercial team actually used. You can show us the work.
• A builder’s track record:
  You have shipped campaigns and programs end to end with small teams and small budgets, ideally in a startup or a new business unit inside a larger company.
• Strong writing:
  You can…