Brand Manager II

Position Details:

Title:
Brand Manager II

Department:
Marketing

Reports to:
Director of Brand Marketing

Location:
Dearborn

Job Classification:
Hybrid

FLSA Status:
Exempt

Job Band:
Professional

Job Summary

The Brand Manager II is responsible for delivering a unified, cross-functional, consumer led approach to our brand stories that support the corporate initiatives and overall brand and sales objectives. This role will help to support brand strategies and carry out the integration of brand campaigns throughout our marketing channels and Business Unit teams. The deliverables and outputs from these brand programs are to positively impact brand awareness from consideration to purchase of Carhartt anywhere consumers choose to buy Carhartt while strengthening, diversifying, and growing the brand with all hardworking people.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Support the execution of content in support of brand campaigns, & partnerships-along with content maps, producing cohesive full-funnel journeys to impact business unit revenue plans and consumer awareness with targeted outbound media efforts.
• In partnership with PBS (product, brand, and strategy) and the business units, lead integrated content strategy and experience with our agency partners to ensure the Carhartt brand is meaningful across all consumer channels, segments and touchpoints, ensuring the long-term success of the brand.
• Serve as a cross-functional team member to own the brand campaigns and efforts through coordination, planning and activation of brand campaigns across the business
• Lead the use of data and insights to drive critical findings into the work marketing does to build the brand and supports the stories
• Own day-to-day brand initiatives with the planning, execution, and tracking of marketing programs across a fully integrated campaign, including but not limited to (paid media, PR, web, in-store, social media, event, content creation, etc.)
• Oversee day-to-day projects and manage timing with internal and external agencies, creative, and integrated marketing teams, coordinates schedules with external vendors and internal team members to drive projects to completion
• Lead Brand Production needs, ensuring planning, product placement, and key logistics are adhered to drive seamless production deliverables to meet brand campaign timelines. Partner on production process, manage deliverables, and drive clear communication across the teams to ensure the campaign is being executed with excellence.
• Write creative briefs to provide business requirements for projects to support brand campaigns, ensuring the timeliness of projects
• Help manage relationships with external agencies and vendors to ensure high-quality and timely execution of marketing programs
• Manage the tracking of contracts and billing, including processing invoice payments
• Stay updated with latest marketing trends and competitor activities
• Represent the brand and consumer voices in support of key milestones throughout the Go-to-Market process.
• Lead support of brand programs with Product and legal teams to drive consistency with brand risk, naming/ trademark rights, and logo rights.
• Own the Socialization of Brand Campaign Programs to PBS (Product, Brand & Strategy), BU’s, Key Leaders in the form of a presentation.
• Lead brand campaign recaps with our…