Director of Marketing Operations

Title:

Director of Marketing Operations

Department:
Marketing

Reports to:

VP, Marketing & Brand Creative

Location:

Dearborn, MI

Job Classification:
Hybrid

The Director of Marketing Operations is an experienced leader responsible for building and leading the operational engine behind a high-performing, integrated marketing organization. This role connects strategy to execution—designing and driving end-to-end, connected operations across all marketing functions, ensuring that long-range brand planning seamlessly translates into effective execution.

This leader not only drives operational excellence but also plays a critical role in shaping and evolving the marketing organization—ensuring the right structure, capabilities, and ways of working are in place to meet the demands of a rapidly changing landscape. By driving cross-functional alignment, operational excellence, and disciplined execution, the Director creates the conditions for marketing strategy and creativity to perform at their highest level and deliver meaningful business impact.

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products— we remain dedicated to upholding these principles in every decision we make and every product we create.

• Evaluate and improve end-to-end marketing processes that connect upstream brand marketing planning (18–24 months) with downstream go-to-market execution (0–12 months).

• Define and implement ways of working to ensure alignment and successful activation. Build and lead structured, repeatable processes that include structured handoffs, governance and calendar discipline to bring clarity and accountability to complex workflows.
• Improve prioritization, streamline execution and strengthen process and project management to enable one integrated system.

• Clarify organizational ownership - define decision maker, process owner, execution owner throughout a marketing campaign lifecycle.
• Integrate Marketing into the enterprise-wide GTM process ensuring that Marketing remains fully integrated into corporate planning discussions and decision making.
• Partner with Merchandising, D2C and NAWS/CCG to develop one planning approach that syncs upstream planning and downstream prioritization.

• Translate multi-year strategic initiatives into actionable planning cycles and milestones ensuring coordination of internal and external stakeholder/agencies.
• Build and lead structured, repeatable processes to bring clarity and accountability to complex workflows.
• Oversee project intake, prioritization, resourcing, and cross-team workflows to ensure initiatives are effectively scoped to deliver on time, on strategy and on budget.
• Assess and operationalize ad hoc marketing and enterprise initiatives.

• Lead, coach, and develop a team of operations professionals, responsible not only for how marketing work gets done, but also for scaling new ways of working.
• Establish clear roles, responsibilities, and development pathways to build a best-in-class Marketing Operations function.
• Foster a culture of accountability, collaboration, and continuous improvement.

• Provide a holistic view across the organization to identify where structural shifts, capability builds, or process improvements will…