Trends and Futuring Analyst

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

The Trends + Futuring team is a specialized market research team within Ford that analyzes consumer trends and future scenarios to provide direct insights and implications on Ford’s business, products and services.

We support strategic planning by helping to expand perspectives, challenge assumptions and anticipate uncertainty to define and occupy future opportunity spaces with greater confidence.

We power up innovation by examining the deeper role played by emerging patterns, trends and signals.

We stress-test Ford’s future by building up the resources and confidence to explore and navigate uncertain and ambiguous future scenarios.

We are looking for curious, creative, and strategic colleagues to help facilitate the growth of futures thinking throughout Ford Motor Company

You will lead research, communicate insights and facilitate exploration of the future across our business to ultimately prepare ourselves for the uncertain future ahead

Your efforts will focus on making our business and strategies robust and resilient to the various shifts taking place in the world - from consumer trends (next 2-5 years) to the macro trends (next 15 years) shaping the world and our industry

Self-directedness, resourcefulness, comfort with ambiguity and the ability to draw compelling insights from an array of signals, trends and information are essential

• Conduct scanning to analyze emerging signals, trends, and drivers in order to understand and anticipate changes taking place at the core, adjacency, and periphery of a business; these inputs inform a hypothesis about potential impacts, risks, or opportunities for Ford.
• Research shifts in the automotive industry and its consumer base with trusted internal and external data sources such as sales data, vehicle buyer surveys, and market reports.
• Research the contextual business environment,keeping a pulse on emerging signals and trends in the STEEP categories - Social, Technological, Environmental, Economic and Political factors / dynamics. Communicate trends and their future implications by:
• Authoring data-driven trends, reports and scenarios that focus on the shifts impacting the future of the auto industry and its consumers
• Leading and facilitating collaborative workshops with cross-functional teams by providing insightful trends to support program work streams
• Acting as the voice of the customer beyond the confines of the industry - you are the primary resource and window into the consumer world outside of the automotive market for partner teams

• Integrating scenarios / futures into organizational strategy/project work through facilitating strategic workshops / conversations with teams for various ends including:
• Developing insights into future markets.
• Surfacing, assessing and choosing options that are most resilient to potential future uncertainties.
• Stress-testing strategies, plans or strategic hypotheses.
• Developing communication assets that socialize and introduce future scenarios with key internal audiences.
• Challenging partners to think critically about a range of futures and how to build robust strategies to prepare for Ford’s place in them.

• Bachelor’s degree (social science, psychology, marketing, business, informatics / data science, technology, law or related field)
• Experience in the field of strategic foresight or utilization of foresight tools
• Strategic…