Sales Manager

Description

A Sales Manager for Steel processing is responsible for driving revenue growth, developing sales strategies, and managing client relationships within the steel industry. The role involves a deep understanding of steel products, processing and market dynamics, requiring collaboration with production and logistics teams to meet customer demands.

• Develop and execute strategic sales plans to achieve sales targets and expand the customer base within the steel processing market.
• Build and maintain strong, long-lasting relationships with key clients, contractors, and distributors to foster loyalty and secure new business opportunities.
• Manage the entire sales cycle
  , from lead generation and prospecting (including cold calling) to negotiating contracts and closing deals.
• Analyze market trends and competitor activity to identify new opportunities, assess competitive activity, and adjust sales strategies as needed.
• Collaborate with internal teams such as production, estimating, logistics, and quality assurance to ensure product specifications are met, resolve issues, and ensure timely delivery.
• Prepare and present sales forecasts, performance reports, and quotes to senior management, ensuring accurate pricing and managing profitability.
• Travel regularly within the assigned responsibilities and markets to meet existing and prospective customers and attend industry events or trade shows.

• Proven experience in sales management, preferably within the steel manufacturing, fabrication, or service center industry.
• Strong knowledge of various steel products (e.g., flat rolled steel and aluminum) and the associated processing and production methods.
• Excellent leadership, negotiation, communication (verbal and written), and interpersonal skills.
• Strong analytical and problem‑solving skills, with the ability to interpret sales data and market conditions.
• Proficiency in CRM software (e.g., Salesforce, Hub Spot) and Microsoft Office Suite.
• A bachelor's degree in business administration, marketing, engineering, or a related field is often preferred, but industry experience is highly valued.
• Ability to work independently as a self‑starter and manage multiple projects effectively.

• Develop sales plans and strategies to increase market penetration within region.
• Direct the price management process which includes value selling, implementation of increases, rebate programs, and profitability by customer, package, and spec strength strategies.
• Participate in annual sales strategy planning.
• Generate quotations to identified strategic key accounts monthly.
• Write, translate and understand technical specifications for proper valve selection and optimization.
• Listen to the VOC and recommend process and/or product changes to increase spec share and sales.
• Communicate with the VP Sales to ensure customer commitments and opportunities are captured. Report the value and status of major outstanding quotations. Track projects that are won and lost and analyze the reasons to improve the winning percentage.
• Negotiate large project pricing and terms.
• Direct and participate in customer appreciation programs.
• Provide representation within national industry organizations.
• Provide Blanking and Slitting quote support for all inquiries.
• Coordinate Commercial Quote Strategy and respond to legitimate RFQs.
• Assist in maintaining “Master Pricing Matrix” for steel and aluminum parts.
• Work VP Sales on quote assumptions and quote response.
• Commercial Quote Follow‑up – Request feedback from customers on submitted quotes. Learn and adapt both current and new market conditions.
• Assist in managing interaction / business strategy / quoting / collections with Steel Mills and/or select processors.
• Assess and quote “Spot Market” processing opportunities if commercially favorable to Delaco (and within our capabilities).
• Other duties may be assigned.

• Bachelor’s degree (B.S./B.A.) or equivalent from a college Engineering, Sales, or Business, or a minimum of 5 years related experience in technical sales and calling on a distribution network or working directly for a…