Wetwall Regional Sales Representative

Wetwall Regional Sales Representative

This position is responsible for driving Wetwall waterproof wall panel systems sales and revenue growth across assigned regions. The role leads strategic engagement with independent distributors, company-owned sales and specification teams, national account teams, full line Wilsonart reps, builders, dealers, distributors, and the architecture & design community to position Wetwall as a preferred alternative to tile and other panel systems for wet areas.

The role also collaborates with peers to ensure seamless availability of Wetwall across North America.

• Own and deliver regional sales targets for Wetwall
• Develop and execute strategic territory and account plans
• Identify new market opportunities and accelerate category adoption

• Coach, mentor, and lead territory sales reps and specification reps
• Set clear goals, monitor performance, and drive accountability

• Grow relationships with builders & remodelers, contractors/installers, and distribution partners
• Drive specification with architects and designers
• Increase share of wallet within existing accounts

• Partner with distributors on inventory, merchandising, and sell-through
• Support key projects from specification to installation
• Ensure best-in-class customer experience

• Align with marketing on campaigns and product launches
• Provide market feedback to product management
• Work with operations to ensure supply reliability

• Product Expertise
  :
  Knowledge of Wilsonart’s full product line and understanding of its marketing performance.
• Sales Capability
  :
  Strong ability to sell products and concepts, influencing decision-makers and driving adoption.
• Communication Skills
  :
  Ability to communicate effectively in both oral and written formats with all levels of the organization and external customers.
• Technical Proficiency
  :
  Skilled in Salesforce, Microsoft PowerPoint and Excel for presentations, reporting, and data analysis.
• Organizational Skills
  :
  Ability to manage multiple priorities and projects simultaneously in a demanding environment.
• Travel Flexibility
  :
  Willingness and ability to travel as required to meet business objectives. Field-based role with travel; standard business and customer environments.
• Presentation Skills
  :
  Ability to deliver professional public presentations and hands‑on installation demonstrations to diverse audiences, including executives and industry professionals.

• Education
  :
  Bachelor’s degree required in Administration or a closely related field.
• Experience
  :
  Five years of field selling/specification experience, with at least three years in sales leadership or team management. Proven success growing revenue and managing key account relationships. Understanding of distributor and contractor channels valued.
• Education/Experience Substitution
  :
  One additional year of experience may substitute for one year of required education, up to a maximum substitution of four years.

• Physical Requirements
  :
  Continuously stand/walk or lift/handle/carry material or equipment of moderate weight (20‑50 lbs).
• Environment
  :
  Located in a comfortable indoor area; typical executive, management, and support work spaces.

Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Equal employment opportunity, including veterans and individuals with disabilities.