Marketing Technology Coordinator

SUMMARY

The Marketing Technology Coordinator manages and optimizes the Bank’s digital marketing platforms to support brand visibility, customer engagement, and regulatory compliance. This role serves as a key liaison between Marketing, IT, vendors, and agency partners to ensure digital channels, including the website, social media, listings, and in-branch screens, are accurate, current, and effective. The Coordinator plays an essential role in executing the Bank’s marketing strategy through strong technical execution, coordination, and continuous improvement.

• Own day-to-day administration of the Bank’s website, ensuring content accuracy, functionality, compliance, and performance.
• Partner with IT, hosting providers, and agency developers to manage enhancements, troubleshooting, analytics, and ongoing optimization.
• Maintain documentation, change tracking, and audit support related to website updates and regulatory requirements.
• Coordinate periodic website reviews with internal stakeholders and implement approved updates.

• Support digital performance measurement through Google Analytics and related tools.
• Manage the Bank’s online business listings and location data across Google, Yext, and related platforms, including holiday hours and updates.
• Monitor and coordinate responses to online reviews in alignment with internal processes.

• Coordinate and execute the Bank’s social media presence across key platforms in alignment with the marketing and communications strategy.
• Monitor engagement, respond to inquiries, and route issues or complaints according to Bank policy.
• Track audience growth, engagement trends, and brand sentiment; share insights with Marketing leadership.
• Monitor social, app store, and third-party review channels and coordinate responses as appropriate.

• Manage content and functionality for in-branch digital signage, ensuring timely updates and consistent messaging.
• Coordinate with vendors and internal teams to troubleshoot issues, refresh content, and support campaigns or observances.
• Monitor screens across branches to ensure accuracy and proper operation.

• Support rate updates, intranet content, webinars, and other digital initiatives in coordination with Marketing and Retail leadership.
• Serve as a backup resource for marketing database and technology functions as needed.
• Travel to branches as required to support digital tools and displays.
• Complete required training and adhere to all privacy, data security, and compliance standards.
• Actively support and promote the Bank’s culture and commitment to service excellence.

None.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree from a four-year college or university; or two years related experience and/or training; or equivalent combination of education and experience.
• Experienced in website administration, Word Press preferred.
• Experienced in the management of a wide range of business social media sites.
• Teamwork, attention to detail, and a positive attitude to contribute to a fast-paced environment are must-haves for interested candidates.
• High technological proficiency; early adopter of new technologies, mobile apps, etc.
• Strong proper usage of the English language.
• Excellent oral and written communication skills.
• Strong knowledge of marketing, public relations, advertising, and other related sales software and design.
• Banking experience preferred.

• Working knowledge of the banking and financial services industry, including applicable federal laws and regulatory considerations affecting marketing and digital communications.
• Proficiency in Microsoft Office applications (Word, Excel,…