Manager, Lifecycle & Retention Marketing

Jordan’s is continuing to grow and we’re looking for a Manager of Lifecycle & Retention Marketing to help shape how we connect with our customers at every stage of their journey. This hybrid position is based in Dedham, MA and requires 2 days in the office and 3 days working remotely each week. This position is a hybrid role, located in Dedham, MA.

This is a key role for someone who thrives in data-driven marketing, understands how to build meaningful customer relationships, and knows how to turn insights into impactful campaigns that drive long-term value. The Manager, Lifecycle & Retention Marketing leads the strategy and execution of customer lifecycle marketing initiatives across the organization. This role is responsible for shaping how we engage with customers throughout their entire journey, driving acquisition, retention, loyalty, and re‑engagement to increase lifetime value and support sustainable revenue growth.

You’ll partner closely with cross‑functional teams, including Brand Marketing, Digital, Merchandising, and Analytics, to ensure alignment across messaging, campaigns, and the overall customer experience. Reporting to the Director of Brand Marketing, this role plays a critical part in advancing Jordan’s customer engagement strategy through data‑driven insights and scalable lifecycle programs.

• Define and lead the vision and roadmap for lifecycle marketing and customer relationship channels
• Own and evolve end‑to‑end lifecycle programs across acquisition, onboarding, engagement, loyalty, and re‑engagement
• Build and scale segmentation, personalization, and journey orchestration across Email, SMS, Direct Mail, and emerging channels
• Use customer, behavioral, and transactional data to inform targeting, messaging, and campaign strategy
• Establish measurement frameworks, KPIs, and testing strategies to continuously optimize performance
• Partner with Brand, Digital, Merchandising, and Promotions teams to align lifecycle initiatives with business priorities
• Lead and develop the Lifecycle Marketing Specialist, providing direction and prioritization
• Identify and implement new tools, technologies, and best practices
• Ensure compliance with data privacy standards and marketing regulations
• Manage intake, prioritization, and execution of lifecycle initiatives to ensure timely delivery and high‑quality outcomes

• Bachelor’s Degree or equivalent experience
• 6+ years of experience in lifecycle, CRM, or retention marketing
• Strong experience building and executing lifecycle strategies across multiple channels
• Experience with CRM, CDP, and marketing automation platforms (Klaviyo or similar preferred)
• Deep understanding of segmentation, personalization, and customer journey strategy
• Proven ability to use data to drive campaign performance and measurable results
• Experience leading or mentoring team members
• Strong organizational and project management skills
• Excellent collaboration, communication, and influencing skills
• Ability to work effectively across cross‑functional teams

At Jordan’s Furniture, we don’t just create beautiful spaces for our customers—we create an environment where our employees can thrive, grow, and have fun doing it. As part of our Marketing Leadership Team, you’ll have the opportunity to:

• Help shape & elevate one of New England’s most recognized retail brands
• Work alongside a collaborative and creative team
• Bring your ideas to life and see the direct impact of your work

We’re proud that the average Jordan’s employee stays with us for 12+ years, a testament to our supportive culture and strong values.

• We Care… a Lot – We support each other and our customers every day
• We Do the Right Thing – Integrity is at the core of everything we do
• We Dare to Think Differently – Innovation keeps us moving forward
• We Make Work Fun – Because great energy fuels great work

Pay Range: $ – $ per year. We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.

Jordan’s Furniture is an Equal Opportunity Employer.