Outside Sales Representative - HOLT Industrial Rentals

Overview

The Outside Sales Representative - Industrial focuses on generating sales, developing customer relationships, and expanding our customer base. The role is responsible for maintaining and growing existing relationships, identifying and pursuing new business opportunities, meeting sales targets, and delivering excellent customer service to ensure long-term client satisfaction. This position serves the Industrial market segment, targeting customers who require equipment for short-term use or long-term projects including power plants, manufacturing/processing plants, hospitals, telecommunications, schools, correctional facilities, or college campuses.

• Model, promote, reinforce, and reward the use of HOLT s Values Based Leadership (VBL) tools, models, and processes to align with Vision, Values, and Mission
• Lead Generation:
  Research and identify potential business opportunities through outbound efforts, including cold calling, email outreach, and social media engagement
• Lead
  
  Qualification:
  
  Qualify inbound leads from marketing campaigns, events, and other channels for potential conversion
• Sales Outreach:
  Initiate and maintain communications with potential clients to introduce products/services and engage key decision-makers
• Pipeline Development:
  Maintain a robust sales pipeline by tracking and following up on leads using CRM tools (e.g., Salesforce)
• Collaboration:
  
  Work with Account Executives, Sales Managers, and Marketing to align solutions with client needs
• Market Research:
  Stay up to date with industry trends, competitor activities, and market needs to inform outreach and value proposition
• Reporting & Documentation:
  Maintain accurate records of sales activities and provide regular updates on lead generation progress and pipeline status
• Work safely and adhere to all safety policies and company standards
• Performs other duties as assigned

• Excellent oral and written communication with strong interpersonal skills across departments and levels
• Demonstrated knowledge of the specialty rental industry
• Ability to work independently and in a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
• Critical thinking and problem-solving skills
• Ability to engage with prospects and influence key decision-makers
• Excellent organizational and time-management skills
• Self-motivated with a strong desire to succeed
• Proficient with CRM tools and Microsoft Office Suite (Salesforce, Hub Spot, etc.)
• Familiarity with lead generation techniques and cold outreach strategies

Education and Experience:

• Bachelor s degree in Business, Marketing, Engineering or related field (preferred) or an equivalent combination of education and experience
• One to two years of sales, business development, or customer service experience preferred

Travel:

• Extensive driving required; overnight travel required
• Valid driver s license required

Physical Requirements:

• This position involves extended periods in a stationary position; occasional movement within the office to access equipment
• Must be able to communicate effectively with others
• Regular use of standard office equipment (computers, phones, photocopiers, filing cabinets, etc.)

Work Environment:

• Typically performed in a retail and office environment with exposure to computer screens and varying conditions
• Fast-paced environment with potentially unscheduled interruptions

Note:

The statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.