Paid Media Buyer

Job Description

Brand Star Digital is looking for a South Florida based, performance‑driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and Tik Tok Ads – with a strong emphasis on e‑commerce growth. You will be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.

E-commerce Growth & Optimization

• Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS.
• Optimize toward e‑commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume.
• Build and refine shopping‑focused strategies, including feed‑aware thinking for product catalogs and creative merchandising.

Campaign Strategy & Execution

• Build and manage full‑funnel campaigns across Google Search, Performance Max, Display/You Tube, Meta, and Tik Tok.
• Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages).
• Own day‑to‑day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements.
• Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages.

Platform Expertise

• Google Ads:
  Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations, and troubleshooting performance drivers.
• Meta:
  Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing.
• Tik Tok: campaign setup, audience targeting, creative iteration, and performance optimization.

Performance, Reporting & Insights

• Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue.
• Analyze results across platforms and communicate what changed, why it changed, and what actions to take next.
• Provide clear weekly updates and performance summaries with next‑step recommendations.

Conversion Tracking & Troubleshooting

• Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs).
• Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues).
• Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred).

Copy & Creative Collaboration

• Write and test ad copy across platforms (headlines, primary text, descriptions, hooks).
• Provide performance‑based creative briefs and iteration feedback to designers/video editors.
• Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs).

• 3‑5+ years of hands‑on experience managing campaigns in Google Ads, Meta Ads, and Tik Tok Ads.
• Strong e‑commerce background, including experience optimizing for online purchases and revenue.
• Proven ability to improve and scale performance toward ROAS/ROI goals.
• Working knowledge of:
  • Google Ads Performance Max strategy and optimization levers.
  • Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains).
  • Conversion tracking fundamentals, attribution, and troubleshooting methodology.
  • Strong analytical skills and ability to translate data into actionable decisions.
  • Ability to write performance‑focused ad copy and manage structured testing.

• Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction).
• Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked.
• Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes).

• GA4 + GTM experience (event setup, debugging, UTM governance).
• Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy.
• Experience with You Tube, Microsoft Ads, Linked In Ads, Reddit, or programmatic/display platforms.
• Experience integrating paid media data with Shopify/Big Commerce/Woo Commerce and/or CRMs.
• CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis.

• Campaigns are structured cleanly with accurate measurement and clear testing priorities.
• Tracking is validated and attribution blind spots are reduced.
• A consistent testing cadence is in place (creative + audiences + offers + landing pages).
• Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth).
• Communication is proactive, clear, and action‑oriented.

Keyword: Digital Marketing;
Paid Media;
Digital Advertising