E‑commerce Paid Media Specialist

Job Description

Brand Star Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and Tik Tok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.

Job Description

Brand Star Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and Tik Tok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.



Key Responsibilities

E-commerce Growth & Optimization

• Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS
• Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume
• Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising

• Build and manage full-funnel campaigns across Google Search, Performance Max, Display/You Tube, Meta, and Tik Tok
• Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)
• Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements
• Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages

• Google Ads:
  Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers
• Meta:
  Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing
• Tik Tok: campaign setup, audience targeting, creative iteration, and performance optimization

• Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue
• Analyze results across platforms and communicate what changed, why it changed, and what actions to take next
• Provide clear weekly updates and performance summaries with next-step recommendations

• Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)
• Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)
• Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)

• Write and test ad copy across platforms (headlines, primary text, descriptions, hooks)
• Provide performance-based creative briefs and iteration feedback to designers/video editors
• Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)

• 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and Tik Tok Ads
• Strong e-commerce background, including experience optimizing for online purchases and revenue
• Proven ability to improve and scale performance toward ROAS/ROI goals
• Working knowledge of:
• Google Ads Performance Max strategy and optimization levers
• Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains)
• Conversion tracking fundamentals, attribution, and troubleshooting methodology
• Strong analytical skills and ability to translate data into actionable decisions
• Ability to write performance-focused ad copy and manage structured testing

• Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction)
• Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked
• Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.)

• GA4 + GTM experience (event setup, debugging, UTM governance)
• Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy
• Experience with You Tube, Microsoft Ads, Linked In Ads, Reddit, or programmatic/display platforms
• Experience integrating paid media data with Shopify/Big Commerce/Woo Commerce and/or CRMs
• CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis

• Campaigns are…