Paid Media Manager

Description

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

The Contribution You'll bring to this Role:

The Mgr, Paid Media at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels-translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation. Blending hands-on campaign execution with strategic experimentation, the role focuses on continuously improving full-funnel performance through rigorous analysis, testing, and collaboration.

Ideal candidates are excited by accountability, thrive in a performance-oriented environment, and are eager to use advanced analytics and AI-powered tools to uncover insights. This position reports to the Sr Mgr, Digital Growth & Loyalty.

About the Team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets.

As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You'll Do at Justrite:

• Manage paid advertising channels, including (but not limited to) Google, Bing, Linked In, Meta, etc

• Oversee retail media network spend in key retailers including Amazon.

• Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders

• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.

• Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS.

• Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.

• Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders

• Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.

• Leverage AI to craft and optimize copy, content and iterative tests.

• Develop a monthly experimentation roadmap

• Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.

• Partner with analytics and Martech to implement effective tagging, tracking, and measurement.

• Identify new digital advertising and PPC platforms, audiences and creative formats to fuel experimentation and performance growth.
• Collaborate with members of the PPC team for optimal performance across all Justrite Safety Group campaigns.

Your Skills and Expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• 5-7+ years of experience in paid media/performance marketing

• 3-5+ years of experience in retail media…