Social Media Specialist

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

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We are seeking a creative, detail-oriented Social Media Manager to support the execution and day-to-day management of our organic social media presence. This role will play a critical part in bringing brand strategies to life across social platforms, publishing compelling content, engaging with our communities, and ensuring operational excellence across channels. Reporting to the Senior Brand Marketing Manager, Social Media & Influencer, you will be responsible for hands-on content execution, community management, platform optimization, and performance tracking across Moen and House of Rohl’s social channels.

The ideal candidate is highly organized, culturally fluent in social media, and equally comfortable writing a caption, scheduling a Reel, and pulling post-level performance analytics and insights.

Location: This role is eligible for a hybrid schedule based at our Deerfield, IL campus Tuesdays, Wednesdays, and Thursdays with remote flexility Mondays and Fridays.

What you will be doing:

Social Media Execution & Publishing

• Execute the day-to-day organic social media presence across platforms including Instagram, Tik Tok, Facebook, Pinterest, Linked In, You Tube, and emerging platforms.
• Manage content scheduling and publishing, ensuring accuracy, consistency, and alignment with brand voice and campaign priorities for both Moen and House of Rohl.
• Support the development and maintenance of the social content calendar in partnership with the Senior Marketing Manager and creative teams.
• Write engaging, platform-native captions and post copy that align with brand guidelines while reflecting current social trends.

Content & Community Management

• Proactively monitor and manage social communities, including comment moderation, community engagement, and escalation of customer issues in partnership with customer care teams.
• Identify opportunities to engage with followers, creators, and brand partners to foster community growth and brand affinity.
• Track and surface UGC opportunities, flagging high-performing content for potential amplification or reuse.
• Stay current on social trends, formats, and cultural moments, proactively sharing ideas and recommendations with the broader social team.

Performance Tracking & Optimization

• Track post-level and channel-level organic performance, including engagement, reach, follower growth, and content trends.
• Assist in compiling regular reporting and insights for internal stakeholders.
• Identify learnings and optimization opportunities based on content performance, platform trends, and audience behavior.

Cross-Functional Collaboration

• Partner closely with creative, brand, PR, media, and e-commerce teams to ensure social content supports broader marketing initiatives.
• Work collaboratively with agency partners to ensure smooth execution and alignment on timelines and deliverables.
• Support internal education around social media best practices and platform updates as needed.

Qualifications

• 3+ years of experience managing brand social media channels, preferably for consumer, lifestyle, or…