Director Marketing Automation and Solutioning Lead

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases.

Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Remote/Commuter Opportunity - Open to candidates within the United States

SUMMARY:

The Director, Marketing Automation and Solutioning lead, will lead the exploration, identification and recommendation of Mar Tech investment decision, and shape the Mar Tech implementation strategy to drive digital transformation for the organization. Reporting into Omnichannel Customer Engagement lead, this individual will be an integral partner to the commercial organization and the primary go-to for Mar Tech needs across product portfolio.

He or she will work closely with external vendors to design and deliver the technology solutions with actionable, impactful and measurable use cases to either improve operational efficiency or enhance omnichannel customer experience specific to Lundbeck portfolio of products. This person must have extensive hands-on experience with Adobe technology stack and deep knowledge in various Mar Tech products, with proven track records to bring them to life in pharmaceutical organizations, be a strategic storyteller and a strong collaborator with the ability to guide and influence in a highly matrixed environment while remaining hands-on when needed.

ESSENTIAL FUNCTIONS:

• Provide subject matter expertise to inform Mar Tech investment decision including Adobe tech stacks and beyond by developing compelling use cases with implementation plan and measurable outcomes. Align with the respective business units and obtain funding support
• Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans
• Design and define the technology framework and infrastructure needed for seamless activation of Omnichannel experience including modular content and personalized next best action/channel. Lead implementation efforts and work with both internal and external partners throughout the process
• Identify the integration needs across platforms, technologies and data domains and develop the technical solution to connect them into one cohesive digital ecosystem
• Strong collaboration with internal cross-functional team to ensure the identification, design and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes
• Provide hands-on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni-channel execution – outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches
• Establish and champion the omnichannel technology vision that is Leveraging AI, cloud platforms, advanced data architecture etc for an automated and digitized operating process and workflows leads to improved productivity and scalability
• Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high-quality outcomes. Co-lead the development and execution of a robust change of management strategy to ensure successful adoption of new processes, technologies, and ways of working

REQUIRED EDUCATION, EXPERIENCE, and SKILLS:

• Accredited Bachelor’s degree in Marketing, Business, Technology, or related field
• 8+ years of relevant experience in digital operations, omnichannel technology within biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry.
• Prior project management leadership experience inclusive of driving activation strategies to ensure accountability…