Senior Director, Digital Experience Strategy

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company focused on opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens, with a commitment to people and the planet.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged to be authentic, and where differences and unique perspectives are a key strength.

As the Senior Director, Digital Experience & Strategy
, you will serve as a Marketing Center of Excellence (COE) leader shaping how our portfolio of brands shows up and performs across digital channels. You will guide the strategy, governance, and continuous evolution of our enterprise digital ecosystem, ensuring our websites, platforms, and marketing technologies work seamlessly together to deliver intuitive, customer-centered experiences. This role sits at the intersection of strategy, innovation, and execution
, serving as both a strategic thought partner and a technically fluent operator bringing forward best-in-class digital practices while building clarity, governance, and alignment across Marketing, IT, Data, Analytics, DTC, and agency teams.

A core priority of this role is leading the strategic overhaul, modernization, and optimization of major brand websites
, ensuring best-in-class digital experiences that drive engagement, conversion, and revenue. We value individuals who Think Fast
, use data and insights to continuously refine digital performance; who Work It Together
, fostering inclusive partnerships to bring digital initiatives to life; and who Make the Hard Call
, approaching platform decisions with care, clarity and long-term impact.

POSITION LOCATION: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant work spaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

• Guide the lifecycle management of all brand websites, including content operations, publishing workflows, UX consistency, accessibility compliance, platform updates, and performance optimization.
• Partner with cross-functional teams to shape and execute large-scale website modernization and redesign initiatives, from experience strategy and information architecture through implementation and optimization.
• Lead the end-to-end transformation of major brand websites, guiding experience vision, IA, UX/UI direction, content frameworks, and performance standards.
• Oversee CMS/platform strategy, selection, and agency/vendor partners responsible for design, development, implementation, and optimization.
• Ensure best practices in accessibility (WCAG), site performance, SEO, scalability, security, and mobile-first design.
• Drive data-informed website optimization through analytics, experimentation, personalization, and CRO methodologies.
• Own website roadmaps, budgets, and governance models that ensure alignment, consistency, and scalability across multiple brands.

• Oversee and continuously evolve the digital marketing technology ecosystem, including CMS platforms, automation tools, CRM/CDP integrations, analytics systems, and e-commerce enablement.
• Own and advance FBIN’s marketing technology stack, ensuring platforms work cohesively to support modern, personalized digital experiences.
• Evaluate and recommend emerging platforms and technologies that strengthen future-ready digital capabilities.
• Ensure seamless integration across CRM, CDP, media platforms, and site experiences to enable personalization, lifecycle marketing, and connected measurement.
• Serve as a trusted enterprise resource on web architecture, digital platforms, and martech strategy translating business needs into…