Senior Director, Digital Experience Strategy

Job Description

As the Senior Director, Digital Experience & Strategy
, you will serve as a Marketing Center of Excellence (COE) leader shaping how our portfolio of brands shows up and performs across digital channels. You will guide the strategy, governance, and continuous evolution of our enterprise digital ecosystem, ensuring our websites, platforms, and marketing technologies work seamlessly together to deliver intuitive, customer-centered experiences.

This role sits at the intersection of strategy, innovation, and execution. You will serve as both a strategic thought partner and a technically fluent operator bringing forward best-in-class digital practices while building clarity, governance, and alignment across Marketing, IT, Data, Analytics, DTC, and agency teams.

A core priority of this role is leading the strategic overhaul, modernization, and optimization of major brand websites
, ensuring best-in-class digital experiences that drive engagement, conversion, and revenue.

We value individuals who Think Fast
, using data, insights, and curiosity to continuously refine digital performance and anticipate change; who Work It Together
, fostering strong, inclusive partnerships to bring digital initiatives to life; and who Make the Hard Call
, approaching platform decisions, investments, and priorities with care, clarity, and long-term impact in mind.

This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant work spaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

• Guide the lifecycle management of all brand websites, including content operations, publishing workflows, UX consistency, accessibility compliance, platform updates, and performance optimization.
• Partner with cross-functional teams to shape and execute large-scale website modernization and redesign initiatives, from experience strategy and information architecture through implementation and optimization.
• Lead the end-to-end transformation of major brand websites
  , guiding experience vision, IA, UX/UI direction, content frameworks, and performance standards.
• Oversee CMS/platform strategy, selection, and agency/vendor partners responsible for design, development, implementation, and optimization.
• Ensure best practices in accessibility (WCAG), site performance, SEO, scalability, security, and mobile-first design.
• Drive data-informed website optimization through analytics, experimentation, personalization, and CRO methodologies.
• Own website roadmaps, budgets, and governance models that ensure alignment, consistency, and scalability across multiple brands.

• Oversee and continuously evolve the digital marketing technology ecosystem, including CMS platforms, automation tools, CRM/CDP integrations, analytics systems, and e-commerce enablement.
• Own and advance FBIN's marketing technology stack, ensuring platforms work cohesively to support modern, personalized digital experiences.
• Evaluate and recommend emerging platforms and technologies that strengthen future-ready digital capabilities.
• Ensure seamless integration across CRM, CDP, media platforms, and site experiences to enable personalization, lifecycle marketing, and connected measurement.
• Serve as a trusted enterprise resource on web architecture, digital platforms, and martech strategy translating business needs into practical, technical direction.

• Mentor and develop a high-performing digital team, encouraging shared learning, accountability, and innovation.
• Lead and develop a multidisciplinary team across s website experience, digital platforms, e-commerce and conversion optimization, SEO/SEM, and AI-enabled marketing.
• Establish governance models, playbooks, and operating frameworks that drive scalable, consistent digital execution across brands.
• Foster a culture of innovation, inclusion, continuous learning, and high performance.

• Use analytics, experimentation, personalization, and conversion optimization methodologies to identify opportunities that enhance engagement, conversion, and revenue outcomes.
• Translate digital strategy and website modernization goals into actionable plans with clear owners, timelines, budgets, and KPIs.

• Bachelor's degree in Marketing, Business, Information Technology, Digital Media, or a related field; OR equivalent progressive professional experience.
• 10+ years of progressive experience in digital marketing, digital experience, or website platform leadership within enterprise or multi-brand environments.
• Demonstrated experience guiding enterprise website ecosystems, including content governance, UX strategy, CMS oversight, and…