Director Marketing Automation and Solutioning Lead

Director Marketing Automation and Solutioning Lead

Requisition

Location:

Deerfield, IL, US

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases.

Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

The Director, Marketing Automation and Solutioning Lead, will lead the exploration, identification, and recommendation of Mar Tech investment decisions, and shape the Mar Tech implementation strategy to drive digital transformation for the organization. Reporting into the Omnichannel Customer Engagement Lead, this individual will be an integral partner to the commercial organization and the primary go‑to for Mar Tech needs across the product portfolio.

He or she will work closely with external vendors to design and deliver technology solutions with actionable, impactful, and measurable use cases to either improve operational efficiency or enhance omnichannel customer experience specific to Lundbeck’s portfolio of products. This person must have extensive hands‑on experience with the Adobe technology stack and deep knowledge of various Mar Tech products, with proven track records to bring them to life in pharmaceutical organizations, be a strategic storyteller, and a strong collaborator with the ability to guide and influence in a highly matrixed environment while remaining hands‑on when needed.

• Provide subject matter expertise to inform Mar Tech investment decisions, including Adobe tech stacks and beyond, by developing compelling use cases with implementation plans and measurable outcomes. Align with the respective business units and obtain funding support.
• Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans.
• Design and define the technology framework and infrastructure needed for seamless activation of omnichannel experience, including modular content and personalized next‑best action/channel. Lead implementation efforts and work with both internal and external partners throughout the process.
• Identify the integration needs across platforms, technologies, and data domains and develop the technical solution to connect them into one cohesive digital ecosystem.
• Collaborate strongly with internal cross‑functional teams to ensure the identification, design, and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes.
• Provide hands‑on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni‑channel execution – outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches.
• Establish and champion the omnichannel technology vision that leverages AI, cloud platforms, advanced data architecture, etc., for an automated and digitized operating process and workflow that leads to improved productivity and scalability.
• Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high‑quality outcomes. Co‑lead the development and execution of a robust change‑of‑management strategy to ensure successful adoption of new processes, technologies, and ways of working.

• Accredited bachelor’s degree in marketing, business, technology, or a related field.
• 8+ years of relevant experience in digital operations and omnichannel technology.
• 3+ years of relevant experience within the biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry.
• Prior project‑management…