DTV Consumer Insights Lead

Company Description
Fortune Brands Innovations is an industry-leading home, security and digital products company. We’re advancing exciting innovations across our portfolio, which includes:
Moen, House of Rohl, Aqualisa, Spring Well, Therma-Tru, Larson, Master Lock, Sentry Safe and Yale residential.

Company Description
Fortune Brands Innovations is an industry-leading home, security and digital products company. We’re advancing exciting innovations across our portfolio, which includes:
Moen, House of Rohl, Aqualisa, Spring Well, Therma-Tru, Larson, Master Lock, Sentry Safe and Yale residential.
At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.
When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.
Explore life at Fortune Brands here.

Job Description
As the DTV Insights Lead you will play a key role in supporting Fortune Brands’ internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.
This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You’ll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.
You’ll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.

• Support Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products for our consumer and professional channels
• Support the identification and development of new‑to‑portfolio product innovation opportunities through the DTV project workstream
• Work with internal teams to define research questions and develop clear, actionable learning plans
• Design, conduct and synthesize insights from a range of research methodologies—including qualitative, quantitative, advanced analytics, and AI‑driven approaches—to understand perceptions, product usage, and value drivers for both consumers and professionals
• Manage and coordinate research execution with internal partners and external agencies

• Combine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspective
• Analyze consumer, professional, competitive, and category data to identify product improvement opportunities
• Translate findings into practical, data-informed recommendations that balance consumer value with business goals

• Partner closely with B2C and B2B Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisions
• Collaborate within Agile working pods to provide insights that support iterative testing and product refinement
• Maintain relationships with research vendors and ensure research methods meet quality and timing needs
• Communicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next steps

• Support the adoption of new research methodologies,…