Strategic Marketing Manager

Description

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority-it's our passion.

The contribution you will bring to this role:

Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market.

This role is not simply about marketing execution - it is about owning the marketing growth engine for the business unit. The Strategic Marketing Manager will architect and drive the integrated marketing strategy that fuels pipeline, accelerates revenue, sharpens competitive positioning, and strengthens market leadership.

Reporting directly into the Business Unit, this role partners closely with the Business Unit Leader, Product Management, and Sales Leadership to translate market opportunity into measurable business growth.

About the team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand's voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you'll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets.

As a member of this team, you'll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What you will do at Justrite:

Business Unit Growth Strategy

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.

• Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.

• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.

• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.

• Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.

Demand Generation & Pipeline Acceleration

• Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.

• Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.

• Partner with Sales to align marketing programs with account priorities and pipeline targets.

• Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.

• Allocate budget across channels based on ROI and performance analytics.

Product Marketing & Go-to-Market Leadership

• Lead go-to-market strategy for new product launches and portfolio expansions.

• Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.

• Conduct competitive intelligence and win/loss analysis to inform strategic decisions.

• Translate complex technical capabilities into compelling business value narratives.

• Equip Sales with effective tools, content, and insights that increase win rates.

Customer & Market Insight

• Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.

• Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.

• Leverage marketing analytics and CRM data to identify growth levers and performance gaps.

Planning, Budgeting & Performance Management

• Develop and manage annual marketing plans and budgets aligned to growth objectives.

• Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.

• Deliver clear, data-driven performance reporting to business unit leadership.

• Continuously refine strategy based on performance data and market feedback.

Your skills and expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

Basic Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.

• 8+ years of marketing experience, preferably in industrial or technical markets.

• Proven track record of developing and executing marketing strategies that drive measurable revenue growth.

• Strong…