Associate Manager - Media Planning

🏷
Media Planning | Retail Media | Healthcare Marketing | Omnichannel Advertising

💰 $86,400 – $138,200 (salary range)

Lead insight-driven media strategies in a highly regulated category

This role is ideal for a media planning leader who thrives at the intersection of data, audiences, and omnichannel execution
. As Associate Manager, Media Planning
, you’ll own the end-to-end planning process for a portfolio of pharmacy and healthcare advertisers—developing audience-led media strategies, guiding junior planners, and ensuring flawless execution across digital and in-store channels.

You’ll partner closely with sales, analytics, execution, and insights teams to deliver measurable outcomes
, while navigating the complexity of regulated healthcare marketing
.

• Lead the day-to-day development and management of audience- and insight-led media plans
• Review, manage, and respond to RFPs
  , providing strategic guidance to sales partners
• Build high-performing omnichannel media strategies across:
• Paid social
• Search
• Translate client business goals into clear digital and media objectives
• Formulate, write, and present media proposals and campaign recommendations
• Insertion orders
• Ad specifications
• Billing reconciliation
• Partner with Media Execution and Analytics teams to monitor performance and optimise results
• Collaborate with Insights teams on audience targeting and measurement strategy
• Supervise and support the day-to-day workflow of Media Planners and Senior Media Planners
• Contribute to process improvement and innovation initiatives across the media planning function
• Stay current on media marketplace trends
  , emerging channels, and healthcare advertising opportunities

• Bachelor’s degree and 2+ years of omni-channel media planning experience
• or High School / GED with 4+ years of omni-channel media planning experience
• Hands-on experience with digital media channels
  , including:
• Paid social
• Search
• Retail / in-store media
• Strong problem-solving skills with a creative, agile mindset

• Experience building full-funnel media plans (audience, message, channel, measurement)
• Background in healthcare and/or pharmaceutical advertising
  , including regulated environments
• Experience supporting or indirectly managing team members (training, task allocation, coaching)
• Familiarity with annual brand budgets and P&L concepts (revenue, margin, operating expenses)
• Proven success working in cross-functional, matrixed organisations

• Exposure to high-impact pharmacy and healthcare advertisers
• Strong blend of strategy, execution, and people leadership
• Opportunity to grow within retail media and regulated marketing
• Clear salary band and long-term career progression
• Ideal step for Senior Planners moving into people and portfolio ownership